Naked Consumer: How Our Private Lives Become Public Commodities

Naked Consumer: How Our Private Lives Become Public Commodities

Paperback

By (author) Erik Larson

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  • Publisher: Penguin USA
  • Format: Paperback | 288 pages
  • Dimensions: 130mm x 196mm x 15mm | 68g
  • Publication date: 1 February 1994
  • Publication City/Country: New York, NY
  • ISBN 10: 0140233032
  • ISBN 13: 9780140233032
  • Edition statement: Reprint
  • Sales rank: 496,154

Product description

Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.

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