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    Naked Consumer: How Our Private Lives Become Public Commodities (Paperback) By (author) Erik Larson

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    DescriptionSome companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.


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  • Full bibliographic data for Naked Consumer

    Title
    Naked Consumer
    Subtitle
    How Our Private Lives Become Public Commodities
    Authors and contributors
    By (author) Erik Larson
    Physical properties
    Format: Paperback
    Number of pages: 288
    Width: 129 mm
    Height: 200 mm
    Thickness: 15 mm
    Weight: 295 g
    Language
    English
    ISBN
    ISBN 13: 9780140233032
    ISBN 10: 0140233032
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJS
    DC21: 658.8
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    DC22: 658.8
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    LC subject heading:
    BISAC V2.8: BUS043000
    LC subject heading:
    DC22: 658.8/34
    LC classification: HF5415.2 .L36 1994
    Edition statement
    Reprint
    Publisher
    Penguin Books
    Imprint name
    Penguin Books
    Publication date
    01 February 1994