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    The Myths of Innovation (Paperback) By (author) Scott Berkun

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    DescriptionIn this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: * Where ideas come from * The true history of history * Why most people don't like ideas * How great managers make ideas thrive * The importance of problem finding * The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world." --Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation." --Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great." --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation." --Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own." --Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." --Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation


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  • Full bibliographic data for The Myths of Innovation

    Title
    The Myths of Innovation
    Authors and contributors
    By (author) Scott Berkun
    Physical properties
    Format: Paperback
    Number of pages: 248
    Width: 140 mm
    Height: 216 mm
    Thickness: 14 mm
    Weight: 320 g
    Language
    English
    ISBN
    ISBN 13: 9781449389628
    ISBN 10: 1449389627
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    DC22: 609
    LC subject heading:
    B&T Modifier: Subject Development: 10
    LC classification: HF
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    BIC subject category V2: KJD
    B&T Modifier: Academic Level: 03
    Warengruppen-Systematik des deutschen Buchhandels: 16310
    Abridged Dewey: 609
    DC22: 658.4063
    B&T Approval Code: A48404230, A48400300
    LC subject heading:
    B&T Approval Code: A11203600
    BISAC V2.8: BUS072000, BUS071000, BUS041000, BUS046000, BUS020000
    LC subject heading: ,
    Thema V1.0: RNU, KCM, KJD
    Edition statement
    Revised ed.
    Illustrations note
    1, black & white illustrations
    Publisher
    O'Reilly Media, Inc, USA
    Imprint name
    O'Reilly Media, Inc, USA
    Publication date
    14 September 2010
    Publication City/Country
    Sebastopol
    Author Information
    Scott Berkun is the best selling author of Confessions of a Public Speaker, The Myths of Innovation, and Making Things Happen. His work as a writer and public speaker have appeared in the The Washington Post, The New York Times, Wired Magazine, Fast Company, Forbes Magazine, and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC and National Public Radio. His many popular essays and entertaining lectures can be found for free on his blog at Scott Berkun.