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    Mythologies: The Complete Edition, in a New Translation (Paperback) By (author) Professor Roland Barthes, Translated by Annette Lavers, Translated by Richard Howard

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    DescriptionA stunning new edition of the great French classic "No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to "Mythologies." There is no more proper instrument of analysis of our contemporary myths than this book--one of the most significant works in French theory and one that has transformed the way readers and philosophers view the world around them. Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of "stuff." We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered and debunked. What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of "Mythologies," complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic--a lesson in clairvoyance that is more relevant now than ever.

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  • Full bibliographic data for Mythologies

    The Complete Edition, in a New Translation
    Authors and contributors
    By (author) Professor Roland Barthes, Translated by Annette Lavers, Translated by Richard Howard
    Physical properties
    Format: Paperback
    Number of pages: 288
    Width: 137 mm
    Height: 206 mm
    Thickness: 23 mm
    Weight: 249 g
    ISBN 13: 9780809071944
    ISBN 10: 0809071940

    Warengruppen-Systematik des deutschen Buchhandels: 21500
    BIC geographical qualifier V2: 1KBB
    Nielsen BookScan Product Class 3: T3.7
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: LIT
    BIC subject category V2: DQ, DNF, DSB, DSA
    B&T Modifier: Academic Level: 01
    Ingram Subject Code: LC
    Libri: I-LC
    BISAC Merchandising Theme: ET050
    Ingram Theme: CULT/FRANCE
    LC classification: P
    B&T General Subject: 495
    B&T Approval Code: A10204050
    BISAC V2.8: LCO010000
    Abridged Dewey: 401
    B&T Modifier: Geographic Designator: 17
    BISAC V2.8: LIT004020
    Ingram Theme: CHRN/1950
    B&T Approval Code: A22880000
    BISAC V2.8: LIT006000
    DC22: 844.912
    DC21: 844.912
    BISAC V2.8: PHI029000, LCO008020
    Thema V1.0: DNT, DNL, DSA
    Edition statement
    Hill & Wang
    Imprint name
    Hill & Wang
    Publication date
    12 March 2013
    Author Information
    Roland Barthes (1915-1980) was a French literary theorist, philosopher, and critic. He influenced the development of various schools of theory, including structuralism, semiotics, existentialism, social theory, Marxism, and post-structuralism.
    Review quote
    "Teacher, man of letters, moralist, philospher of culture, connoisseur of strong ideas, protean autobiographer . . . of all the intellectual notables who have emerged since World War II in France, Roland Barthes is the one whose work I am most certain will endure" --Susan Sontag "One of the great public teachers of our time, someone who thought out, argued for, and made available serveral steps in a penetrating reflection on language sign systems, texts --and what they have to tell us about the concept of being human" --Peter Brooks "With so much new material now included, this volume is not an unabridged reissue so much as a celebration anew." --"Publishers Weekly""Barthes was one of the major French critics of the 20th century, and this fuller translation will be of interest to English-speaking students of French and comparative literature as well as to cultural anthropologists." --"Library Journal""As this new translation and expansion of a seminal work by the French semiotician and philosopher demonstrates, Barthes remains ahead of his time, and our time, more than 30 years after his death . . . It's remarkable that essays written more than a half-century ago, on another continent, should seem not merely pertinent but prescient in regard to the course of contemporary American culture." --"Kirkus Reviews"