Mythologies: The Complete Edition, in a New Translation

Mythologies: The Complete Edition, in a New Translation

Paperback

By (author) Professor Roland Barthes, Translated by Annette Lavers, Translated by Richard Howard

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  • Publisher: Hill & Wang
  • Format: Paperback | 288 pages
  • Dimensions: 137mm x 206mm x 23mm | 249g
  • Publication date: 12 March 2013
  • ISBN 10: 0809071940
  • ISBN 13: 9780809071944
  • Edition: 2
  • Edition statement: 2nd
  • Sales rank: 50,197

Product description

"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to "Mythologies." There is no more proper instrument of analysis of our contemporary myths than this book--one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them. Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked. What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of "Mythologies," complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic--a lesson in clairvoyance that is more relevant now than ever.

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Author information

Roland Barthes was born in 1915. A French literary theorist, philosopher, and critic, he influenced the development of various schools of theory, including structuralism, semiotics, existentialism, social theory, Marxism, and post-structuralism. He died in 1980.

Review quote

"Teacher, man of letters, moralist, philosopher of culture, connoisseur of strong ideas, protean autobiographer . . . of all the intellectual notables who have emerged since World War II in France, Roland Barthes is the one whose work I am most certain will endure." --Susan Sontag