The Moveon Effect: The Unexpected Transformation of American Political Advocacy

The Moveon Effect: The Unexpected Transformation of American Political Advocacy

Paperback Oxford Studies in Digital Politics

By (author) David Karpf

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  • Publisher: Oxford University Press Inc
  • Format: Paperback | 256 pages
  • Dimensions: 155mm x 231mm x 20mm | 340g
  • Publication date: 31 May 2012
  • Publication City/Country: New York
  • ISBN 10: 0199898383
  • ISBN 13: 9780199898381
  • Illustrations note: black & white illustrations, black & white line drawings, black & white tables, figures
  • Sales rank: 583,110

Product description

The Internet is facilitating a generational transition within America's advocacy group system. New "netroots" political associations have arisen in the past decade and play an increasingly prominent role in citizen political mobilization. At the same time, the organizations that mediate citizen political engagement and sustained collective action are changing. They rely upon modified staff structures and work routines. They employ novel strategies and tactical repertoires. Rather than

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Author information

Assistant Professor in the Rutgers University School of Communication and Information, as well as a Faculty Associate at the Eagleton Institute of Politics and a Visiting Fellow with the Yale Information Society Project

Review quote

Amidst all the attention to social media, the transformation of political organization is still poorly understood. Drawing on his activist and academic experience, David Karpf not only claims - but demonstrates - that the real impact of the new media environment comes not through politics without organizations but from new forms of organization. This engagingly written book will tell both activists and academics how it is being done. Sidney Tarrow, Cornell University, author of Power in Movement David Karpf's deep understanding of his subject matter is evident on every page of this book: I ran MoveOn, and there are things in here even I didn't know about us. For anyone who wants to understand how new organizational models are changing the advocacy world and politics more generally, The MoveOn Effect is indispensable. Eli Pariser, Board President, This book provides a thorough and insightful look at the organizational layer of political advocacy in the digital media age. Karpf dives deftly into the depths of online politics in a way that is informed theoretically as well as rich in the details of real political advocacy. He advances a number of new concepts and models for understanding contemporary politics. Bruce Bimber, Professor of Political Science and Communication, University of California-Santa Barbara One of the strengths of Karpf's pioneering work is undoubtedly fueled by his professional background. Because of his roots in both political advocacy and academia, Karpf offers a uniquely and richly nuanced account of the changing political organizations landscape, infused with a mix of practical and theoretical insights. The book is thus highly relevant not only to political scientists and pundits, but to grassroots political activists and Internet democracy advocates seeking to rally citizen support. In the face of the many divisive issues in contemporary society, The MoveOn Effect is no doubt a timely and valuable contribution to our understanding and practice of political organizing in the 21st century. International Journal of Interactive Communication Systems and Technologies Highly recommended. CHOICE

Table of contents

Preface ; Chapter 1: The New Generation of Political Advocacy Groups ; Chapter 2: The MoveOn Effect: Disruptive Innovation in the Interest Group Ecology of American Politics ; Chapter 3: Political Blogs as Politcal Associations ; Chapter 4: