The Most Successful Small Business in The World: The Ten Principles

The Most Successful Small Business in The World: The Ten Principles


By (author) Michael E. Gerber

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  • Publisher: John Wiley & Sons Ltd
  • Format: Hardback | 192 pages
  • Dimensions: 150mm x 231mm x 20mm | 363g
  • Publication date: 10 February 2010
  • Publication City/Country: Chichester
  • ISBN 10: 0470503629
  • ISBN 13: 9780470503621
  • Sales rank: 96,454

Product description

A unique guide for the crucial start-up phase of a business So much attention goes to business practice and operation, yet the majority of ventures still fail. One area often overlooked is preparation. Too few entrepreneurs ask themselves, what are you supposed to do before you start your start-up? The Most Successful Small Business in The World gives you Michael E. Gerber's unique approach to thinking about the meaning of your company by applying his ten critical steps; a process you must go through long before you ever open your door. With these simple principles, based on expert Michael Gerber's years spent helping countless entrepreneurs, you'll take the essential first steps to lay the groundwork for building what Michael E. Gerber calls The Most Successful Small Business In the World!* Author Michael Gerber has coached, taught, or trained more than 60,000 small businesses in 145 countries* Free Webinar with Gerber for book purchasers * Gerber's Ten Principles cover everything from defining the meaning of your company, teaching you how to think about systems, the importance of differentiation, perfecting the people within your business, acquiring clients, and more If you're ready to make your business dream more than just a reality, and resolve to do something bigger than you ever imagined, The Most Successful Small Business In The World will provide you with a stunningly original process for thinking yourself through it. Yes, you too can create The Most Successful Small Business In The World...Michael E. Gerber will show you exactly how to do it.

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Author information

Michael E. Gerber is the author of thirteen business books, including the mega-bestseller The E-Myth Revisited . Mr. Gerber's revolutionary perspective has become the gold standard for small business development throughout the world, becoming what Inc. Magazine calls "the world's #1 small business guru," and one of BusinessWeek's bestselling authors of past decades. Gerber's passion and genius for understanding the plight of the individual entrepreneur is the crux of his tremendous appeal and success, and has formed the core value of his brand as it has evolved over three decades. Gerber's extraordinary work has achieved stunning results by transforming more than 65,000 businesses in over 145 countries and 29 languages, and is used in 118 universities in the world. For more information, please

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Before you launch your start-up, begin with Gerber All too often, entrepreneurs begin a small business to create asense of security. They become sole proprietors or perhaps employonly one or two people. The business becomes a perpetual existence, like a mechanic, a doctor, a therapist, or a retailer who does thesame thing over and over again to generate a stream of income. Thesmall businessperson fails to grow, marking time by repeating thesameservice in a perpetual cycle throughout the life of thebusiness.Gerber's ten principles will help you to break out of thisvicious cycle before it starts in your new business. He'll help youto embrace the energy of exploration with a road map for takingyour vision beyond the obvious. Only then can you build a companythat provides continuous fulfillment and personal growth, and canexpand its income, services, and positive contributions to youremployees and community.Gerber's ten principles will help you to: Identify your company's essential "system"--its highlydifferentiated way of doing business that will be the cornerstoneof your successBuild a business of great imagination; a self-reliant "reach"that will create economic certainty in any climateCreate a center of growth and learning for your employees, thatwill in turn develop your business beyond any standard thatformerlyexistedInstill a higher purpose that can moveyourself, your business, and your customers to greater levels of fulfillment and growthFrom identifying opportunities to viable business design tofield-testing your ideas, Gerber offers a dynamic message forcreating "the most successful small business in theworld"--not only providing you with economic certainty, forwhich he believes all persons are capable, but empowering you toachieve your fullest potential.

Table of contents

Foreword by ( Rabbi Levi Cunin). A Brief Introduction. Chapter 1 The First Principle. Chapter 2 The Second Principle. Chapter 3 The Third Principle. Chapter 4 The Fourth Principle. Chapter 5 The Fifth Principle. Chapter 6 The Sixth Principle. Chapter 7 The Seventh Principle. Chapter 8 The Eighth Principle. Chapter 9 The Ninth Principle. Chapter 10 The Tenth Principle. Epilogue: Concerning Success. An Invitation from the Author. Resources.