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    The Moment it Clicks: Photography Secrets from One of the World's Top Shooters (Paperback) By (author) Joe McNally

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    DescriptionTHE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM Joe McNally, one of the world's top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done-blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books. When Joe's not on assignment for the biggest-name magazines and Fortune 500 clients, he's in the classroom teaching location lighting, environmental portraiture, and how to "get the shot" at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe's sessions to life. What makes the book so unique is the "triangle of learning" where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, "An editor at National Geographic once told me..." and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe's brilliant images that perfectly illustrates the technique (you'll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those "Ah ha!" moments-those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense-that "moment it clicks."


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  • Full bibliographic data for The Moment it Clicks

    Title
    The Moment it Clicks
    Subtitle
    Photography Secrets from One of the World's Top Shooters
    Authors and contributors
    By (author) Joe McNally
    Physical properties
    Format: Paperback
    Number of pages: 272
    Width: 228 mm
    Height: 229 mm
    Thickness: 18 mm
    Weight: 846 g
    Language
    English
    ISBN
    ISBN 13: 9780321544087
    ISBN 10: 0321544080
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: PHO
    Nielsen BookScan Product Class 3: T1.4
    BIC subject category V2: AJC
    B&T Modifier: Region of Publication: 01
    LC subject heading:
    B&T Modifier: Subject Development: 06
    BIC subject category V2: AJB
    Warengruppen-Systematik des deutschen Buchhandels: 15870
    BIC subject category V2: AJG
    DC22: 771
    B&T Modifier: Academic Level: 03
    B&T Modifier: Text Format: 01
    B&T General Subject: 625
    Ingram Subject Code: AP
    B&T Approval Code: A06284000
    DC22: 779.092
    B&T Approval Code: A93654000
    Abridged Dewey: 775
    LC subject heading: ,
    BISAC V2.8: PHO024000
    LC subject heading:
    Libri: DIGI5050, FOTO2715, KAME4508, P0041837
    BISAC V2.8: PHO012000, PHO018000
    LC classification: TR267 .M39 2008
    Thema V1.0: AJC, AJT, AJCD
    Edition
    1
    Publisher
    Pearson Education (US)
    Imprint name
    New Riders Publishing
    Publication date
    01 March 2008
    Publication City/Country
    Berkeley, CA
    Author Information
    Joe McNally is an internationally acclaimed photographer, whose career has spanned 30 years and included assignments in over 50 countries. Although the majority of his career has been spent shooting for magazines such as Time, Sports Illustrated, and National Geographic, in the mid-1990s Joe served as Life magazine's staff photographer, the first one in 23 years. He also has shot commercial assignments for Target, Nikon, and Sony, to name a few. Joe is a recipient of the Alfred Eisenstaedt Award and has been honored by Pictures of the Year International, World Press Photo, The Art Directors Club, American Photo, Communication Arts, and Graphis. He conducts numerous workshops around the world as part of his teaching activities. One of Joe's most notable projects, Faces of Ground Zero - Giant Polaroid Collection, has become known as one of the most significant artistic responses to the tragedy at the World Trade Center.
    Back cover copy
    THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM Joe McNally, one of the world's top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done-blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books. When Joe's not on assignment for the biggest-name magazines and Fortune 500 clients, he's in the classroom teaching location lighting, environmental portraiture, and how to "get the shot" at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe's sessions to life. What makes the book so unique is the "triangle of learning" where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, "An editor at National Geographic once told me..." and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe's brilliant images that perfectly illustrates the technique (you'll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those "Ah ha!" moments-those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense-that "moment it clicks."