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    Moe Manifesto: The History and Evolution of a Japanese Pop Culture Phenomenon (Paperback) By (author) Patrick W. Galbraith

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    DescriptionMOE is a huge cultural phenomenon and one of the driving forces behind the enormous success of Japanese anime and manga--not just in Japan now, but throughout the world. In Japan, avid fans of manga comics, anime films and videogames use the term MOE to refer to the strong sense of emotional attachment they feel for their favorite characters. These fans have a powerful desire to protect and nurture the young, beautiful and innocent characters they adore--like Sagisawa Moe in "Dinosaur Planet" and Tomoe Hotaru in "Sailor Moon." They create their own websites, characters, stories, discussion groups, toys and games based around the original manga and anime roles. Author Patrick Galbraith is the world's acknowledged expert on MOE and a journalist based in Tokyo. For this book, he interviewed twenty important figures in the world of Japanese manga and anime to gain their insights on the MOE phenomenon. These interviews provide us with the first in-depth survey of this subject. Galbraith uncovers how MOE is influencing an entire generation of manga artists and readers. For those new to anime, manga, and youth culture in Japan, he discusses what constitutes the ideal MOE relationship and why some fans are even determined to marry their fictional sweethearts. He reveals key moments in the development of MOE, and current and future trends in the spread of MOE works and characters from Japan to other parts of the world. "The Moe Manifesto" provides an insider's look at the earliest MOE characters such as Ayame by Tezuka Osamu. The book has over 100 illustrations of the most famous MOE characters, many in color, and it is sure to delight manga and anime fans of every age.

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  • Full bibliographic data for Moe Manifesto

    Moe Manifesto
    The History and Evolution of a Japanese Pop Culture Phenomenon
    Authors and contributors
    By (author) Patrick W. Galbraith
    Physical properties
    Format: Paperback
    Number of pages: 192
    Width: 133 mm
    Height: 188 mm
    Thickness: 16 mm
    Weight: 340 g
    ISBN 13: 9784805312827
    ISBN 10: 4805312823

    Warengruppen-Systematik des deutschen Buchhandels: 21800
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: F3.0
    BIC E4L: GRA
    LC classification: PN
    BIC subject category V2: FX
    DC22: 741.5
    Ingram Subject Code: LC
    Libri: I-LC
    Abridged Dewey: 741
    B&T Merchandise Category: GPH
    B&T General Subject: 400
    BISAC V2.8: LIT017000, CGN004170
    DC23: 741.5952
    Thema V1.0: DSK, XA
    Illustrations note
    over 100 colour illustrations
    Tuttle Shokai Inc
    Imprint name
    Tuttle Shokai Inc
    Publication date
    14 July 2014
    Publication City/Country
    Author Information
    Patrick W. Galbraith specializes in Japanese popular culture and writes regular columns for "Metropolis" Magazine and the Otaku2.com website. He is the author of "The Otaku Encyclopedia." His writing has also appeared in "Akiba Today, Akibanana," and the "Journal of Japanese Studies."
    Review quote
    "This book is quite an eye opener that helped me understand that I barely scratched the surface with regards to what people like about Japanese pop culture."--ParkaBlogs.com