Moe Manifesto: The History and Evolution of a Japanese Pop Culture Phenomenon

Moe Manifesto: The History and Evolution of a Japanese Pop Culture Phenomenon

Paperback

By (author) Patrick W. Galbraith

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  • Publisher: Tuttle Shokai Inc
  • Format: Paperback | 192 pages
  • Dimensions: 133mm x 188mm x 16mm | 338g
  • Publication date: 14 July 2014
  • Publication City/Country: Kanagawa
  • ISBN 10: 4805312823
  • ISBN 13: 9784805312827
  • Illustrations note: over 100 colour illustrations
  • Sales rank: 172,671

Product description

MOE is a huge cultural phenomenon and one of the driving forces behind the enormous success of Japanese anime and manga--not just in Japan now, but throughout the world. In Japan, avid fans of manga comics, anime films and videogames use the term MOE to refer to the strong sense of emotional attachment they feel for their favorite characters. These fans have a powerful desire to protect and nurture the young, beautiful and innocent characters they adore--like Sagisawa Moe in "Dinosaur Planet" and Tomoe Hotaru in "Sailor Moon." They create their own websites, characters, stories, discussion groups, toys and games based around the original manga and anime roles. Author Patrick Galbraith is the world's acknowledged expert on MOE and a journalist based in Tokyo. For this book, he interviewed twenty important figures in the world of Japanese manga and anime to gain their insights on the MOE phenomenon. These interviews provide us with the first in-depth survey of this subject. Galbraith uncovers how MOE is influencing an entire generation of manga artists and readers. For those new to anime, manga, and youth culture in Japan, he discusses what constitutes the ideal MOE relationship and why some fans are even determined to marry their fictional sweethearts. He reveals key moments in the development of MOE, and current and future trends in the spread of MOE works and characters from Japan to other parts of the world. "The Moe Manifesto" provides an insider's look at the earliest MOE characters such as Ayame by Tezuka Osamu. The book has over 100 illustrations of the most famous MOE characters, many in color, and it is sure to delight manga and anime fans of every age.

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Author information

Patrick W. Galbraith specializes in Japanese popular culture and writes regular columns for "Metropolis" Magazine and the Otaku2.com website. He is the author of "The Otaku Encyclopedia." His writing has also appeared in "Akiba Today, Akibanana," and the "Journal of Japanese Studies."

Review quote

"Patrick Galbraith, author of several books about anime and the people who love it, including "The Otaku Encyclopedia" and "Otaku Spaces," is out with a new book called "The Moe Manifesto," an in-depth look at just what this whole moe thing is all about. In a wide-ranging interview, we spoke to Galbraith why he decided to write the book, how he went about it, and what the heck moe really means."--"Otaku USA Magazine"