Mobile Marketing For Dummies

Mobile Marketing For Dummies

Paperback For Dummies

By (author) Michael Becker, By (author) John Arnold

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  • Publisher: John Wiley & Sons Ltd
  • Format: Paperback | 384 pages
  • Dimensions: 185mm x 234mm x 25mm | 567g
  • Publication date: 12 October 2010
  • Publication City/Country: Chichester
  • ISBN 10: 0470616687
  • ISBN 13: 9780470616680
  • Sales rank: 568,428

Product description

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

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Back cover copy

With mobile, you can put your marketing message right into your prospect's handsMarvelous mobile -- perhaps the most personal and targeted marketing channel ever! You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!This thing called mobile -- find out where mobile fits into your marketing plan and how to comply with the laws and regulationsStrategically speaking -- develop a strategy and select partners to help you carry it outIn a word -- build a solid foundation for sending text and multimedia messages and learn to design e-mails for mobile screensWhat a site -- get the scoop on building effective Web sites for mobile devicesMobile moneymaker -- generate income with mobile apps and advertisingTalk to them -- enable marketing campaigns that take advantage of the mobile phone's most used yet most overlooked feature: voiceBuy and buy -- learn to enable monetary transactions via mobile devicesTrack your success -- use mobile marketing analytics to see if your strategy is workingOpen the book and find: Five elements of mobile marketingValuable tips on how to engage your customersHow to map out your mobile marketing strategyWhat a short code is and when you need oneMarketing advantages of mobile appsHow to take advantage of mobile social mediaWhat you need to know to evaluate ROITen mobile marketing resource centersLearn to: Understand the mobile world and mobile marketing best practicesPlan your mobile marketing strategyLaunch a campaign including voice, text, e-mail, and social mediaMobile-enable your marketing and establish direct customer contact

Table of contents

Introduction. Part I: Getting Up to Speed on Mobile Marketing. Chapter 1: Unveiling the Possibilities of Mobile Marketing. Chapter 2: Mapping Out Your Mobile Marketing Strategy. Chapter 3: Complying with Industry Regulations and Best Practices. Part II: Executing Direct Mobile Marketing Campaigns. Chapter 4: Getting Ready for a Text Messaging Campaign. Chapter 5: Executing Common Text Messaging Campaigns. Chapter 6: Sending Multimedia Messages. Chapter 7: Mobile E-Mail Marketing. Part III: Mobile Media, Publishing, and Advertising. Chapter 8: Designing and Developing Mobile Internet Sites. Chapter 9: Developing Mobile Applications and Content. Chapter 10: Displaying Your Advertising on Mobile Devices. Chapter 11: Executing Voice-Enabled Mobile Campaigns. Chapter 12: Mobile Social Media Marketing. Part IV: Mobile Commerce and Analytics. Chapter 13: Engaging in Mobile Commerce. Chapter 14: Evaluating the ROI on Mobile Marketing. Part V: The Part of Tens. Chapter 15: Ten Ways to Reach Your Customers on Their Mobile Devices. Chapter 16: Ten Mobile Marketing Resources. Glossary. Index.