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    Mister Swatch: Nicolas Hayek and the Secret of Success (Hardback) By (author) Jutg Wegelin, Translated by Sophie Leighton

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    DescriptionAfter the global economic collapse, creative entrepreneurs are once more seen as the solution to the business of making commerce pay, and there is no doubt that one of the most capable and successful of them all is Nicolas G. Hayek. But how did this self-made man's flamboyant career begin? How did he go about the challenge of achieving his extraordinary success? What precisely is his relationship with the Swatch Group? All these questions, and more, are explored in a biography by Jurg Wegelin that is as critical as it is entertaining. Hayek has the Midas touch. He is considered the wunderkind of free enterprise; Franco Cologni, former head of luxury-goods brand Richemont, called him the god of the watch Industry; he is a living legend about whom, on average, at least two articles are published each day in the Swiss press. But his public image is largely Hayek's own creation. Important chapters in his life have remained a mystery until now: his birth and upbringing in the Lebanon, his ascent from penniless immigrant to in-demand managerial consultant, his true role in the success of Swatch. Jurg Wegelin has kept track of Hayek's business affairs for thirty years. He has travelled to the Lebanon, interviewed many of his competitors, along with politicians and former colleagues, and has closely examined Hayek's public relations machinery and leadership style. The result is the first comprehensive biography of one of the most charismatic entrepreneurial personalities of our times.


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  • Full bibliographic data for Mister Swatch

    Title
    Mister Swatch
    Subtitle
    Nicolas Hayek and the Secret of Success
    Authors and contributors
    By (author) Jutg Wegelin, Translated by Sophie Leighton
    Physical properties
    Format: Hardback
    Number of pages: 182
    Width: 168 mm
    Height: 237 mm
    Thickness: 19 mm
    Weight: 404 g
    Language
    English
    ISBN
    ISBN 13: 9781853432088
    ISBN 10: 1853432083
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 17820
    B&T Book Type: NF
    BIC E4L: BIO
    B&T Merchandise Category: TXT
    Nielsen BookScan Product Class 3: T4.8
    B&T General Subject: 170
    B&T Modifier: Subject Development: 03
    B&T Modifier: Region of Publication: 03
    Ingram Subject Code: BA
    Libri: I-BA
    DC22: B
    B&T Modifier: Academic Level: 01
    B&T Modifier: Geographic Designator: 05
    B&T Modifier: Subject Development: 10
    BIC subject category V2: BGB
    LC classification: HF
    Abridged Dewey: 338
    DC22: 338.04092
    B&T Modifier: Geographic Designator: 21
    BISAC V2.8: BIO003000
    LC subject heading: , , , , ,
    Thema V1.0: DNBB
    Publisher
    Free Association Books
    Imprint name
    Free Association Books
    Publication date
    01 July 2010
    Publication City/Country
    London
    Author Information
    Jurg Wegelin played a crucial role in establishing the economic editorial of Switzerland's national press agency, the Schweizerische Depeschenagentur (DSA), before going on to become business editor of Bund and Handelszeitung. He now works for the economics periodical Cash.