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    Microtrends: The Small Forces Behind Tomorrow's Big Changes (CD-Audio) By (author) Mark Penn, By (author) E Kinney Zalesne, Read by Brett Barry


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    DescriptionMark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world: SINGLE WOMEN BY CHOICE: Women aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.SPLITTERS: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.SUN HATERS: Environmentalists, skin cancer survivors, and parents concerned about the sun's impact on our health.PHILO-SEMITES: A growing number of people want to date Jewish men and women.CLASSICAL MUSIC DADS: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids.MICROTRENDS highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

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  • Full bibliographic data for Microtrends

    The Small Forces Behind Tomorrow's Big Changes
    Authors and contributors
    By (author) Mark Penn, By (author) E Kinney Zalesne, Read by Brett Barry
    Physical properties
    Format: CD-Audio
    Width: 130 mm
    Height: 147 mm
    Thickness: 41 mm
    Weight: 318 g
    ISBN 13: 9781600240232
    ISBN 10: 1600240232

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Merchandise Category: AUD
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJS
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    BISAC V2.8: BUS043000
    B&T Approval Code: A31010000
    LC subject heading: , , ,
    BISAC V2.8: BUS000000
    B&T Approval Code: A31300000
    LC subject heading: ,
    DC22: 303.4973
    DC21: 303.4973
    LC subject heading:
    LC classification: HB3505 .P44 2007B
    LC subject heading:
    Large type / large print
    Edition statement
    large type edition
    Imprint name
    Publication date
    05 September 2007
    Review quote
    Narrator Brett Barry's pacing is excellent for the considerable amount of material the author covers: 75 intense identity groups who are demanding things that our current social structure isn't delivering. With a less able reader the listener could get lost-as the topics transition rapidly and often abruptly.--Audio File (01/01/2007)