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    Microtrends: The Small Forces Behind Tomorrow's Big Changes (Hardback) By (author) Mark Penn, With E Kinney Zalesne


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    Description"The ideas in his book will help you see the world in a new way."-Bill Clinton"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends."-Bill GatesIn 1982, readers discovered Megatrends.In 2000, The Tipping Point entered the lexicon.Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:People are retiring but continuing to work.Teens are turning to knitting.Geeks are becoming the most sociable people around.Women are driving technology.Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

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  • Full bibliographic data for Microtrends

    The Small Forces Behind Tomorrow's Big Changes
    Authors and contributors
    By (author) Mark Penn, With E Kinney Zalesne
    Physical properties
    Format: Hardback
    Number of pages: 425
    Width: 165 mm
    Height: 235 mm
    Thickness: 32 mm
    Weight: 680 g
    ISBN 13: 9780446580960
    ISBN 10: 0446580961

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    LC subject heading:
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJC
    B&T General Subject: 750
    B&T Modifier: Geographic Designator: 01
    BISAC V2.8: BUS063000, SOC026000, SOC006000
    B&T Approval Code: A31010000
    LC subject heading: ,
    BISAC V2.8: BUS000000
    B&T Approval Code: A31300000
    LC subject heading:
    DC22: 303.4973
    DC21: 303.4973
    LC subject heading: ,
    LC classification: HB3505 .P44 2007
    Illustrations note
    Imprint name
    Publication date
    05 September 2007