Microtrends: Surprising Tales of the Way We Live TodayPaperback
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- Publisher: Penguin Books Ltd
- Format: Paperback | 448 pages
- Dimensions: 128mm x 196mm x 28mm | 340g
- Publication date: 5 June 2008
- Publication City/Country: London
- ISBN 10: 0141035382
- ISBN 13: 9780141035383
- Illustrations note: Illustrations
- Sales rank: 423,755
Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. "Microtrends" is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...
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Mark Penn has spent over thirty years as an adviser and polling analyst to major corporations and heads of state. The resulting fascination with people, and the effect groups and individuals have on our world without anyone really noticing, led to this book.
Bursting with essential information ... produces a picture of the world that confounds preconceptions -- Tim Lott Sunday Telegraph Delivers jolt after jolt Sunday Telegraph Fascinating ... fun Independent An intriguing mix -- Telegraph Daily Unrelentingly fascinating The New York Times So original ... the range of examples is giddying Financial Times