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    Microtrends: Surprising Tales of the Way We Live Today (Paperback) By (author) Mark J. Penn, With E. Kinney Zalesne

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    DescriptionShould cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. "Microtrends" is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...

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  • Full bibliographic data for Microtrends

    Surprising Tales of the Way We Live Today
    Authors and contributors
    By (author) Mark J. Penn, With E. Kinney Zalesne
    Physical properties
    Format: Paperback
    Number of pages: 448
    Width: 129 mm
    Height: 198 mm
    Thickness: 25 mm
    Weight: 332 g
    ISBN 13: 9780141035383
    ISBN 10: 0141035382

    BIC E4L: SOC
    BIC subject category V2: JFC
    Nielsen BookScan Product Class 3: S3.6
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    DC22: 303.4
    BISAC V2.8: BUS063000, SOC037000
    DC22: 303.4973
    Thema V1.0: KJC, JBFZ
    Illustrations note
    Penguin Books Ltd
    Imprint name
    Penguin Books Ltd
    Publication date
    05 June 2008
    Publication City/Country
    Author Information
    Mark Penn has spent over thirty years as an adviser and polling analyst to major corporations and heads of state. The resulting fascination with people, and the effect groups and individuals have on our world without anyone really noticing, led to this book.
    Review quote
    Bursting with essential information ... produces a picture of the world that confounds preconceptions -- Tim Lott Sunday Telegraph Delivers jolt after jolt Sunday Telegraph Fascinating ... fun Independent An intriguing mix -- Telegraph Daily Unrelentingly fascinating The New York Times So original ... the range of examples is giddying Financial Times