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    Michael Jackson, Inc.: The Rise, Fall, and Rebirth of a Billion-Dollar Empire (Hardback) By (author) Zack O'Malley Greenburg

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    DescriptionThe surprising rags-to-riches-to-rags-to-riches story of how Michael Jackson grew a billion-dollar business. Michael Jackson is known by many as the greatest entertainer of all time, but he was also a revolutionary when it came to business. In addition to famously buying the Beatles' publishing catalogue, Jackson was one of the first pop stars to launch his own clothing line, record label, sneakers, and video games--creating a fundamental shift in the monetization of fame and paving the way for entertainer-entrepreneurs like Jay Z and Diddy. All told, Jackson earned more than $1.1 billion in his solo career, and the assets he built in life have earned more than $700 million in the five years since his death--more than any other solo music act over that time. "Michael Jackson, Inc." reveals the incredible rise, fall, and rise again of Michael Jackson's fortune--driven by the unmatched perfectionism of the King of Pop. "Forbes "senior editor Zack O'Malley Greenburg uncovers never-before-told stories from interviews with more than 100 people, including music industry veterans Berry Gordy, John Branca, and Walter Yetnikoff; artists 50 Cent, Sheryl Crow, and Jon Bon Jovi; and members of the Jackson family. Other insights come from court documents and Jackson's private notes, some of them previously unpublished. Through Greenburg's novelistic telling, a clear picture emerges of Jackson's early years, his rise to international superstardom, his decline--fueled by demons internal and external, as well as the dissolution of the team that helped him execute his best business moves--and, finally, his financial life after death. Underlying Jackson's unique history is the complex but universal tale of the effects of wealth and fame on the human psyche. A valuable case study for generations of entertainers to come and for anyone interested in show business, "Michael Jackson, Inc. "tells the story of a man whose financial feats, once obscured by his late-life travails, have become an enduring legacy.


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  • Full bibliographic data for Michael Jackson, Inc.

    Title
    Michael Jackson, Inc.
    Subtitle
    The Rise, Fall, and Rebirth of a Billion-Dollar Empire
    Authors and contributors
    By (author) Zack O'Malley Greenburg
    Physical properties
    Format: Hardback
    Number of pages: 293
    Width: 158 mm
    Height: 228 mm
    Thickness: 30 mm
    Weight: 460 g
    Language
    English
    ISBN
    ISBN 13: 9781476705965
    ISBN 10: 1476705968
    Classifications

    Nielsen BookScan Product Class 3: T1.7
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Libri: I-MU
    BIC E4L: MED
    Ingram Subject Code: MU
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: AVH
    DC21: 782.42166092
    B&T Modifier: Subject Development: 03
    B&T Modifier: Academic Level: 05
    B&T General Subject: 540
    BISAC V2.8: MUS050000
    DC22: 782.42166092
    B&T Approval Code: A48180000
    Warengruppen-Systematik des deutschen Buchhandels: 15970
    B&T Approval Code: A23306400
    BIC subject category V2: KNTF
    B&T Approval Code: A08010200
    BISAC V2.8: MUS004000, BUS070110
    LC subject heading: , ,
    Thema V1.0: KNT, AVN, AVP
    LC classification: ML420.J175 G75 2014
    Publisher
    Atria Books
    Imprint name
    Atria Books
    Publication date
    03 June 2014
    Publication City/Country
    New York
    Review quote
    "Greenburg explores the brilliance and business acumen of Michael Jackson. He intricately carves the truth behind the man who went from rags to revolutionizing--and paving the way for artists to ultimately become business moguls."--David Banner, Grammy-winning musician, actor and entrepreneur