Methods in Service Innovation: Current Trends and Future Perspectives

Methods in Service Innovation: Current Trends and Future Perspectives

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By (author) Walter Ganz, By (author) Gerhard Satzger, By (author) Carsten Schultz, By (author) Kathrin Schnalzer, By (author) Thomas Burger, By (author) Thomas Meiren, By (author) Peter Hottum, By (author) Robert Lorenz, By (author) Kathrin M. Möslein, By (author) Anne-katrin Neyer

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  • Publisher: Fraunhofer Verlag
  • Format: Paperback | 97 pages
  • Dimensions: 194mm x 244mm x 10mm | 299g
  • Publication date: 27 March 2012
  • Publication City/Country: Stuttgart
  • ISBN 10: 3839603609
  • ISBN 13: 9783839603604
  • Illustrations note: num. mostly col. illus. and tab.

Product description

In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is closely intertwined with methodological issues. But, What methodological foundations is the discipline built on? The book, which focuses on the field of service innovation, was launched precisely in order to study the discipline's methodological foundations and the need to develop and modify specific service research methods in the context of specific examples.

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