Methods in Service Innovation
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Methods in Service Innovation : Current Trends and Future Perspectives

By (author) Walter Ganz , By (author) Gerhard Satzger , By (author) Carsten Schultz , By (author) Kathrin Schnalzer , By (author) Thomas Burger , By (author) Thomas Meiren , By (author) Peter Hottum , By (author) Robert Lorenz , By (author) Kathrin M. Möslein , By (author) Anne-katrin Neyer

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In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is closely intertwined with methodological issues. But, What methodological foundations is the discipline built on? The book, which focuses on the field of service innovation, was launched precisely in order to study the discipline's methodological foundations and the need to develop and modify specific service research methods in the context of specific examples.

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  • Paperback | 97 pages
  • 194 x 244 x 10mm | 299.37g
  • 27 Mar 2012
  • Fraunhofer IRB Verlag
  • Fraunhofer Verlag
  • Stuttgart
  • English
  • num. mostly col. illus. and tab.
  • 3839603609
  • 9783839603604

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