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    Meggs' History of Graphic Design (Hardback) By (author) Philip B. Meggs, By (author) Alston W. Purvis

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    DescriptionNote from the publisher: An access card with redemption code for the online Interactive Resource Center is included with all new, print copies or can be purchased separately. If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. The online Interactive Resource Center , contains resources tied to the book, such as: Interactive Resources: * Flashcards featuring images from book for image identification self-study * Self-test assessment by chapter * Image Gallery featuring key designers and their work Downloadable Resources: * Indices of key terms and people Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape--such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout--many new or newly updated--Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.


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    Title
    Meggs' History of Graphic Design
    Authors and contributors
    By (author) Philip B. Meggs, By (author) Alston W. Purvis
    Physical properties
    Format: Hardback
    Number of pages: 624
    Width: 226 mm
    Height: 286 mm
    Thickness: 39 mm
    Weight: 2,194 g
    Language
    English
    ISBN
    ISBN 13: 9780470168738
    ISBN 10: 0470168730
    Classifications

    B&T General Subject: 140
    B&T Book Type: NF
    BIC E4L: ART
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    Nielsen BookScan Product Class 3: T1.3
    B&T Modifier: Subject Development: 01
    BIC subject category V2: AKC
    Ingram Subject Code: AT
    Libri: I-AT
    B&T Modifier: Text Format: 03
    Warengruppen-Systematik des deutschen Buchhandels: 15860
    B&T Merchandise Category: STX
    BISAC V2.8: DES007000
    B&T Approval Code: A28441200
    BISAC V2.8: DES007050
    LC subject heading: , , ,
    DC22: 741.609, 686.2/209
    LC classification: Z246 .M43 2012
    DC22: 686.2209
    Thema V1.0: AKC
    Edition
    5, Revised
    Edition statement
    5th Revised edition
    Publisher
    John Wiley and Sons Ltd
    Imprint name
    John Wiley & Sons Ltd
    Publication date
    20 December 2011
    Publication City/Country
    Chichester
    Author Information
    The late Philip B. Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica . He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. Alston W. Purvis is Professor of Graphic Design at the Boston University College of Fine Arts. During his career, he has worked as an instructor at The Cooper Union and the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design: 1918-1945 and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; Wendingen: A Journal for the Arts 1918-1932; Creative Type; Dutch Graphic Design: A Century of Innovation; Jan Tschichold: Posters of the Avant Garde; Posters NL; Jan Tschichold, Master Typographer: His Life, Work and Legacy; The Ballets Russes and the Art of Design; and Type: A Visual History of Typefaces and Graphic Styles .
    Flap copy
    The classic "bible" of graphic design history--now fully revised and updated!This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this "Fifth Edition of Meggs' History of Graphic Design" offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new "Fifth Edition" presents new information on current trends and technologies sweeping the graphic design landscape--such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource.With more than 1,400 high-quality images throughout--many new or newly updated--"Meggs' History of Graphic Design, Fifth Edition" provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.
    Table of contents
    Preface VI Preface to the First Edition VIII Acknowledgments X Part I The Prologue to Graphic Design The visual message from prehistory through the medieval era 01 The Invention of Writing 6 02 Alphabets 22 03 The Asian Contribution 34 04 Illuminated Manuscripts 46 Part II A Graphic Renaissance The origins of European typography and design for printing 05 Printing Comes to Europe 68 06 The German Illustrated Book 80 07 Renaissance Graphic Design 98 08 An Epoch of Typographic Genius 122 Part III The Bridge to the Twentieth Century The Industrial Revolution: The impact of industrial technology upon visual communications 09 Graphic Design and the Industrial Revolution 144 10 The Arts and Crafts Movement and Its Heritage 176 11 Art Nouveau 196 12 The Genesis of Twentieth-Century Design 232 Part IV The Modernist Era Graphic design in the first half of the twentieth century 13 The Influence of Modern Art 256 14 Pictorial Modernism 276 15 A New Language of Form 298 16 The Bauhaus and the New Typography 326 17 350 The Modern Movement in America 350 Part V The Age of Information Graphic design in the global village 18 The International Typographic Style 372 19 The New York School 390 20 Corporate Identity and Visual Systems 412 21 The Conceptual Image 436 22 Postmodern Design 460 23 National Visions within a Global Dialogue 482 24 The Digital Revolution-and Beyond 530 Epilogue 572 Bibliography 574 Image Credits 582 Index 586