Meggs' History of Graphic Design

Meggs' History of Graphic Design


By (author) Philip B. Meggs, By (author) Alston W. Purvis

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  • Publisher: John Wiley & Sons Ltd
  • Format: Hardback | 624 pages
  • Dimensions: 224mm x 279mm x 38mm | 2,291g
  • Publication date: 20 December 2011
  • Publication City/Country: Chichester
  • ISBN 10: 0470168730
  • ISBN 13: 9780470168738
  • Edition: 5, Revised
  • Edition statement: 5th Revised edition
  • Sales rank: 25,805

Product description

Note from the publisher: The Interactive Resource Center is an online learningenvironment where instructors and students can access the toolsthey need to make efficient use of their time, while reinforcingand assessing their understanding of key concepts for successfulunderstanding of the course. An access card with redemption codefor the online Interactive Resource Center isincluded with all new, print copies or can bepurchased separately. (If you rent or purchase aused book with an access code, the access code may have beenredeemed previously and you may have to purchase a new access code- ISBN: 9781118922248). The online Interactive Resource Center containsresources tied to the book, such as: Interactive Resources: * Flashcards featuring images from book for image identificationself-study * Self-test assessment by chapter * Image Gallery featuring key designers and their work Downloadable Resources: * Indices of key terms and people Winner of the First-Ever QED (Quality, Excellence, Design) awardby Digital Book World This is the unrivaled, comprehensive, and award-winning referencetool on graphic design recognized for publishing excellence by theAssociation of American Publishers. Now, this Fifth Edition ofMeggs' History of Graphic Design offers even more detail andbreadth of content than its heralded predecessors, revealing a sagaof creative innovators, breakthrough technologies, and importantdevelopments responsible for paving the historic paths that definethe graphic design experience. In addition to classic topics suchas the invention of writing and alphabets, the origins of printingand typography, and postmodern design, this new Fifth Editionpresents new information on current trends and technologiessweeping the graphic design landscape such as the web,multimedia, interactive design, and private presses, thus addingnew layers of depth to an already rich resource. With more than 1,400 high-quality images throughout manynew or newly updated Meggs' History of Graphic Design, FifthEdition provides a wealth of visual markers for inspiration andemulation. For professionals, students, and everyone who works withor loves the world of graphic design, this landmark text willquickly become an invaluable guide that they will turn to again andagain.

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Author information

The late Philip B. Meggs was a designer, educator, andauthor. He was School of the Arts Research Professor, CommunicationArts and Design Department, at Virginia Commonwealth University;visiting faculty at Syracuse University and the National College ofArt and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150articles and papers on design and typography, including a sectionon graphic design in Encyclopedia Britannica. He wasinducted into the Art Directors Hall of Fame and received itsEducator's Award for lifetime achievement and significantly shapingthe future of the fields of graphic design education and writing. Alston W. Purvis is Professor of Graphic Design at theBoston University College of Fine Arts. During his career, he hasworked as an instructor at The Cooper Union and the Royal Academyof Fine Arts at The Hague. His photographs have been exhibited inAmsterdam, London, New York, and Paris. He is the author ofDutch Graphic Design: 1918 1945 and H. N.Werkman; and coauthor of Graphic Design 20th Century; ACentury of Posters; Wendingen: A Journal for the Arts1918 1932; Creative Type; Dutch Graphic Design: A Century ofInnovation; Jan Tschichold: Posters of the Avant Garde; Posters NL;Jan Tschichold, Master Typographer: His Life, Work and Legacy; TheBallets Russes and the Art of Design; and Type: A VisualHistory of Typefaces and Graphic Styles.

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The classic "bible" of graphic design history--now fullyrevised and updated! This is the unrivaled, comprehensive, and award-winningreference tool on graphic design recognized for publishingexcellence by the Association of American Publishers. Now, this"Fifth Edition of Meggs' History of Graphic Design" offerseven more detail and breadth of content than its heraldedpredecessors, revealing a saga of creative innovators, breakthroughtechnologies, and important developments responsible for paving thehistoric paths that define the graphic design experience. Inaddition to classic topics such as the invention of writing andalphabets, the origins of printing and typography, and postmoderndesign, this new "Fifth Edition" presents new information oncurrent trends and technologies sweeping the graphic designlandscape--such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an alreadyrich resource.With more than 1,400 high-quality images throughout--manynew or newly updated--"Meggs' History of Graphic Design, Fifth Edition" provides a wealth of visual markers forinspiration and emulation. For professionals, students, andeveryone who works with or loves the world of graphic design, thislandmark text will quickly become an invaluable guide that theywill turn to again and again.

Table of contents

Preface VI Preface to the First Edition VIII Acknowledgments X Part I The Prologue to Graphic Design The visual message from prehistory through the medieval era 01 The Invention of Writing 6 02 Alphabets 22 03 The Asian Contribution 34 04 Illuminated Manuscripts 46 Part II A Graphic Renaissance The origins of European typography and design for printing 05 Printing Comes to Europe 68 06 The German Illustrated Book 80 07 Renaissance Graphic Design 98 08 An Epoch of Typographic Genius 122 Part III The Bridge to the Twentieth Century The Industrial Revolution: The impact of industrial technologyupon visual communications 09 Graphic Design and the Industrial Revolution 144 10 The Arts and Crafts Movement and Its Heritage 176 11 Art Nouveau 196 12 The Genesis of Twentieth-Century Design 232 Part IV The Modernist Era Graphic design in the first half of the twentieth century 13 The Influence of Modern Art 256 14 Pictorial Modernism 276 15 A New Language of Form 298 16 The Bauhaus and the New Typography 326 17 350 The Modern Movement in America 350 Part V The Age of Information Graphic design in the global village 18 The International Typographic Style 372 19 The New York School 390 20 Corporate Identity and Visual Systems 412 21 The Conceptual Image 436 22 Postmodern Design 460 23 National Visions within a Global Dialogue 482 24 The Digital Revolution and Beyond 530 Epilogue 572 Bibliography 574 Image Credits 582 Index 586