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    The Medium is the Massage (Paperback) By (author) Marshall McLuhan, By (author) Quentin Fiore, By (author) Jerome Agel

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    Description30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, ps ychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. New printing - 2011 - with cover design by Shepard Fairey.


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    Title
    The Medium is the Massage
    Authors and contributors
    By (author) Marshall McLuhan, By (author) Quentin Fiore, By (author) Jerome Agel
    Physical properties
    Format: Paperback
    Number of pages: 160
    Width: 104 mm
    Height: 178 mm
    Thickness: 23 mm
    Weight: 113 g
    Language
    English
    ISBN
    ISBN 13: 9781584230700
    ISBN 10: 1584230703
    Classifications

    BIC E4L: GEN
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: T8.7
    B&T Modifier: Region of Publication: 01
    BISAC V2.8: ART016000
    LC subject heading:
    B&T Modifier: Academic Level: 05
    BISAC V2.8: SOC052000
    BIC subject category V2: JFD
    B&T Modifier: Subject Development: 01
    BIC subject category V2: PDR
    DC21: 302.23
    LC subject heading: ,
    B&T General Subject: 480
    LC subject heading:
    Ingram Subject Code: AT
    Libri: I-AT
    BIC subject category V2: GPF
    LC subject heading: ,
    BISAC V2.8: LAN004000
    Warengruppen-Systematik des deutschen Buchhandels: 27300
    Abridged Dewey: 302
    BISAC V2.8: DES007000
    B&T Approval Code: A80090000, A34300000
    DC22: 302.2309
    LC subject heading:
    Edition
    New edition
    Edition statement
    New edition
    Illustrations note
    ill
    Publisher
    Gingko Press
    Imprint name
    Gingko Press
    Publication date
    12 June 2002
    Publication City/Country
    Hamburg