The Medium is the Massage

The Medium is the Massage


By (author) Marshall McLuhan, By (author) Quentin Fiore, By (author) Jerome Agel

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  • Publisher: Gingko Press
  • Format: Paperback | 160 pages
  • Dimensions: 104mm x 178mm x 23mm | 113g
  • Publication date: 12 June 2002
  • Publication City/Country: Hamburg
  • ISBN 10: 1584230703
  • ISBN 13: 9781584230700
  • Edition: New edition
  • Edition statement: New edition
  • Illustrations note: ill
  • Sales rank: 26,541

Product description

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, ps ychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. New printing - 2011 - with cover design by Shepard Fairey.

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