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    The Medium is the Massage: An Inventory of Effects (Paperback) By (author) John Berger, By (author) Marshall McLuhan, By (author) Susan Sontag, By (author) Bruno Munari

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    DescriptionWell known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.

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    The Medium is the Massage
    An Inventory of Effects
    Authors and contributors
    By (author) John Berger, By (author) Marshall McLuhan, By (author) Susan Sontag, By (author) Bruno Munari
    Physical properties
    Format: Paperback
    Number of pages: 160
    Width: 111 mm
    Height: 181 mm
    Thickness: 12 mm
    Weight: 121 g
    ISBN 13: 9780141035826
    ISBN 10: 014103582X

    BIC E4L: MED
    BISAC V2.8: SOC052000
    BIC subject category V2: JFD
    Nielsen BookScan Product Class 3: S3.5
    Libri: ENGM3500
    DC22: 302.23
    Warengruppen-Systematik des deutschen Buchhandels: 17350
    Libri: MEDI0200, MEDI4800, P0039979
    Thema V1.0: JBCT
    Illustrations note
    Fully illustrated throughout
    Penguin Books Ltd
    Imprint name
    Publication date
    01 September 2011
    Publication City/Country
    Author Information
    Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.