The Medici Effect: What You Can Learn from Elephants and Epidemics

The Medici Effect: What You Can Learn from Elephants and Epidemics


By (author) Frans Johansson

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  • Publisher: Harvard Business Review Press
  • Format: Paperback | 224 pages
  • Dimensions: 142mm x 206mm x 20mm | 181g
  • Publication date: 1 October 2006
  • Publication City/Country: Boston, MA
  • ISBN 10: 1422102823
  • ISBN 13: 9781422102824
  • Edition: 1
  • Edition statement: First Trade Paper Edition
  • Sales rank: 71,096

Product description

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

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Author information

Frans Johansson knows about intersections. He was raised in Sweden by his African-American/Cherokee mother and Swedish father. After majoring in environmental science at Brown University he went on to attend Harvard Business School. He was a founder and former CEO of, a Boston-based enterprise software company, and VP of Business Development of Dola Health Systems, a health care company in Baltimore and Sweden.