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    Media Semiotics (Paperback) By (author) Jonathan Bignell

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    DescriptionThis is an expanded and revised edition of an investigation of the critical approach in contemporary media studies. The main media studied on university courses (advertising, magazines, the press, TV, cinema, "new media" including computer games, the Internet and the World Wide ) are all addressed substantially and in separate detailed chapters. New material in this second edition includes sections on men's style magazines, docusoaps and "reality TV", digital interactive television, and mobile phone text messaging. It begins by explaining the concept of the sign and the ideological roles of media in contemporary culture and then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films, and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory such as ideology and psychanalytic theory are explored and challenges to established semiotic methods posed by audience studies and postmodernism are discussed.

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  • Full bibliographic data for Media Semiotics

    Media Semiotics
    Authors and contributors
    By (author) Jonathan Bignell
    Physical properties
    Format: Paperback
    Number of pages: 256
    Width: 138 mm
    Height: 216 mm
    Thickness: 19 mm
    Weight: 318 g
    ISBN 13: 9780719062056
    ISBN 10: 0719062055

    B&T Book Type: NF
    BIC E4L: MED
    B&T Merchandise Category: TXT
    B&T Modifier: Geographic Designator: 04
    B&T Modifier: Region of Publication: 03
    BISAC V2.8: SOC052000
    BIC subject category V2: JFD
    B&T Modifier: Academic Level: 01
    BIC subject category V2: GTE
    Ingram Subject Code: SO
    Libri: I-SO
    Nielsen BookScan Product Class 3: S3.5
    BISAC V2.8: LAN009000
    B&T Modifier: Text Format: 06
    B&T General Subject: 495
    Warengruppen-Systematik des deutschen Buchhandels: 27320
    B&T Approval Code: A34300000, A22880000
    BISAC V2.8: LIT006000
    DC21: 302.23014
    DC22: 302.23014
    LC subject heading: , ,
    DC22: 302.23/01/4
    LC classification: P96.S43 B54 2002, P96.S43 B5
    Thema V1.0: JBCT, GTD
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    10 b&w illustrations, bibliography, index
    Imprint name
    Publication date
    05 July 2002
    Publication City/Country
    Author Information
    Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London.
    Review quote
    "Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astute use of contemporary examples, and in its openness to both the latest theoretical developments and the criticisms of semiotic theory launched over the last decade by media sociologists." --Sean Cubitt, Liverpool John Moores University
    Table of contents
    Signs and Myths; Advertisements; Magazines; Newspapers; Television news; Televison realisms; Television fictions; Cinema; Interactive media.