Mechanical Bride: Folklore of Industrial Man

Mechanical Bride: Folklore of Industrial Man


By (author) Marshall McLuhan

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  • Publisher: Gerald Duckworth & Co Ltd
  • Format: Paperback | 176 pages
  • Dimensions: 200mm x 266mm x 20mm | 821g
  • Publication date: 22 September 2011
  • Publication City/Country: London
  • ISBN 10: 0715641352
  • ISBN 13: 9780715641354
  • Illustrations note: Illustrations, ports.
  • Sales rank: 474,157

Product description

This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly ed

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Author information

Marshall McLuhan is internationally recognized as one of the great pioneering philosophers of media studies and was undoubtedly one of the most provocative, talked-about and controversial thinkers of our times. His work continues to influence a number of disciplines, in particular media studies, modern art and semiotics.