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    Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Morgan Kaufmann Series in Interactive Technologies) (Paperback) By (author) Thomas Tullis, By (author) William Albert

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    DescriptionEffectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. "Measuring the User Experience" provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. This book: presents criteria for selecting the most appropriate metric for every case; takes a product and technology neutral approach; and, presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed.


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  • Full bibliographic data for Measuring the User Experience

    Title
    Measuring the User Experience
    Subtitle
    Collecting, Analyzing, and Presenting Usability Metrics
    Authors and contributors
    By (author) Thomas Tullis, By (author) William Albert
    Physical properties
    Format: Paperback
    Number of pages: 336
    Width: 188 mm
    Height: 236 mm
    Thickness: 15 mm
    Weight: 680 g
    Language
    English
    ISBN
    ISBN 13: 9780123735584
    ISBN 10: 0123735580
    Classifications

    BIC E4L: COM
    Nielsen BookScan Product Class 3: S10.2
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    LC subject heading:
    Ingram Subject Code: SO
    BISAC V2.8: SOC000000
    Warengruppen-Systematik des deutschen Buchhandels: 16320
    B&T Modifier: Academic Level: 02
    B&T Merchandise Category: POD
    B&T General Subject: 229
    B&T Modifier: Text Format: 01
    BIC subject category V2: UL
    LC subject heading:
    DC22: 303.4834
    LC subject heading: ,
    DC22: 303.48/34
    BISAC V2.8: COM070000
    LC subject heading:
    LC classification: QA76.9.U83 T95 2008
    LC subject heading:
    Thema V1.0: JB, UYZG
    Illustrations note
    Approx. 140 illustrations
    Publisher
    ELSEVIER SCIENCE & TECHNOLOGY
    Imprint name
    Morgan Kaufmann Publishers In
    Publication date
    28 April 2008
    Publication City/Country
    San Francisco
    Author Information
    Tom Tullis is Vice President of Usability and User Insight at Fidelity Investments and Adjunct Professor at Bentley University in the Human Factors in Information Design program. He joined Fidelity in 1993 and was instrumental in the development of the company's usability department, including a state-of-the-art Usability Lab. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek , Business 2.0 , Money , The Boston Globe , The Wall Street Journal , and The New York Times. Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors in Information Design at Bentley University and a frequent instructor at the International Usability Professional's Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is coauthor (with Tom Tullis) of Measuring the User Experience and Beyond the Usability Lab. He is on the editorial board for the Journal of Usability Studies.
    Review quote
    "If Tom and Bill could convince me, perhaps the world's biggest fan of qualitative testing, that usability metrics are really valuable-which they have, in this wonderful book-then there's no doubt they'll convince you. I loved reading this book, because it was exactly like having a fascinating conversation with a very smart, very seasoned, and very articulate practitioner. They tell you everything you need to know (and no more) about all the most useful usability metrics, explain the pros and cons of each one (with remarkable clarity and economy), and then reveal exactly how they actually use them after years and years of real world experience. Invaluable!" Steve Krug, author of Don't Make Me Think: A Common Sense Approach to Web Usability "This book is a great resource about the many ways you can gather usability metrics without busting your budget. If you're ready to take your user experience career to the next level of professionalism, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended." Jakob Nielsen, Principal, Nielsen Norman Group, author of Usability Engineering and Eyetracking Web Usability "If you do any type of usability testing, you need this book. Tullis and Albert have written a clear and comprehensive guide with a common-sense approach to usability metrics." Ginny Redish, President of Redish and Associates, Inc., author of Letting Go of the Words
    Table of contents
    Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.