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    McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire (CD-Audio) By (author) Jeffrey Rothfeder, Narrator Norman Dietz

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    DescriptionAfter the Civil War ended, Edmund McIlhenny, an ambitious and tenacious Louisiana businessman, found himself with few prospects. The South's economy in ruins and his millions of dollars in Confederacy currency worthless, he had no choice but to return with his wife, Mary, to her family home in Avery Island, a former sugar plantation destroyed by Union soldiers. To McIlhenny's surprise, however, the hot peppers he had planted before being forced off the island had flourished. Desperate for money, he chopped up the peppers, combined them with salt and vinegar, and produced the first batch of hot pepper sauce. He called it Tabasco. Former "BusinessWeek" editor Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of three peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known brands in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine, making it as ubiquitous as Coke, Kodak, and Kleenex: an icon of pop culture. The McIlhenny Company, still run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business.

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  • Full bibliographic data for McIlhenny's Gold

    McIlhenny's Gold
    How a Louisiana Family Built the Tabasco Empire
    Authors and contributors
    By (author) Jeffrey Rothfeder, Narrator Norman Dietz
    Physical properties
    Format: CD-Audio
    Width: 137 mm
    Height: 191 mm
    Thickness: 15 mm
    Weight: 45 g
    ISBN 13: 9781400155699
    ISBN 10: 140015569X

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Merchandise Category: AUD
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: HBT, KJ
    B&T Modifier: Academic Level: 05
    B&T Modifier: Geographic Designator: D1
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Theme: CULT/SOEAST
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 57850
    Ingram Theme: GEOG/LOUISI
    BISAC V2.8: BUS077000
    Ingram Subject Code: JB
    Libri: I-JB
    DC21: 338.766458
    B&T Approval Code: A48186000
    BISAC V2.8: CKB040000
    B&T Approval Code: G45704844
    BISAC V2.8: BIO003000
    DC22: 338.7/66458
    LC subject heading: ,
    DC22: 338.766458
    LC classification: HD9330.S364 M457 2007B
    Edition statement
    Tantor Media, Inc
    Imprint name
    Tantor Media, Inc
    Publication date
    15 November 2007
    Publication City/Country
    Old Saybrook, CT
    Author Information
    Jeffrey Rothfeder is a former editor for "BusinessWeek" and a national news editor at Bloomberg News. Norman Dietz, a writer, an actor, and a solo performer, has recorded over 150 audiobooks, many of which have earned him awards from "AudioFile" magazine, the ALA, and "Publishers Weekly." Additionally, "AudioFile" named Norman one of the Best Voices of the Century.
    Review quote
    ""Celebrated narrator Norman Dietz...offers a straightforward, unobtrusive reading that makes the McIlhenny company the star of the story.... His reading is thoroughly intriguing and inspiring."" ---AudioFile