Mastering Fashion Buying and Merchandising Management

Mastering Fashion Buying and Merchandising Management

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The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

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  • Paperback | 224 pages
  • 152 x 230 x 16mm | 280g
  • Palgrave MacMillan
  • BasingstokeUnited Kingdom
  • English
  • 14th ed.
  • glossary
  • 0333801652
  • 9780333801659
  • 75,940

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About Tim Jackson

TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business DAVID SHAW is one of the UK's leading fashion marketing & retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton They are authors of Mastering Fashion Marketing

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