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    Marty Neumeier's INNOVATION TOOLKIT (Voices That Matter) (Mixed media product) By (author) Marty Neumeier

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    DescriptionThis is a bundle containing both Marty Neumeier's book, The Designful Company, and his Innovation Workshop DVD. In his bestselling book The Designful Company (0321580060) Marty Neumeier introduces the management concept of nonstop innovation. "If you want to innovate," he says, "you've got to design. And if you want to innovate continuously, you need a culture of innovation." Whether the reader is a CEO of a global firm or the newest employee in a startup, the principles in these pages will help readers master powerful currents of change. The book includes: a new definition of design; how design thinking is different; what is good design?; and the sixteen levers of change. The 45-minute DVD video (0321636937) expands to fill a one-day workshop (normally costing $800 per person!). Neumeier presents concepts from his three bestselling "whiteboard" books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give teams the tools needed to thrive in the new economy. The DVD Video includes downloadable exercises to help work through crucial brand and innovation questions. The video covers: a new definition of brand; the three big strategic questions; how to find your "onliness"; and applying the levers of change. Format details for the video: This is a video DVD. Run time: 47 minutes. Languages: English. Closed Captioned in English.


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  • Full bibliographic data for Marty Neumeier's INNOVATION TOOLKIT

    Title
    Marty Neumeier's INNOVATION TOOLKIT
    Authors and contributors
    By (author) Marty Neumeier
    Physical properties
    Format: Mixed media product
    Number of pages: 208
    Width: 136 mm
    Height: 214 mm
    Thickness: 29 mm
    Weight: 458 g
    Language
    English
    ISBN
    ISBN 13: 9780321660480
    ISBN 10: 032166048X
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJP
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    BIC subject category V2: KJD
    BISAC V2.8: BUS007000
    DC22: 658.4063, 651.7
    Edition
    1
    Publisher
    Pearson Education (US)
    Imprint name
    New Riders Publishing
    Publication date
    02 December 2009
    Author Information
    Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.