Marshall McLuhan

Marshall McLuhan : The Medium and the Messenger

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with a new foreword by Neil Postman When communications thinker Marshall McLuhan gave us the phrases "the medium is the message" and "global village," he was ahead of his time. Now, in the age of the digital revolution McLuhan and his work cannot be ignored by any student of culture and technology. Interest in McLuhan has increased dramatically since this biography was first published in 1989 to stunning reviews. The author has extensively revised this new edition to include additional information provided by McLuhan's family and friends, and to present an even clearer and more absorbing personal picture of McLuhan. The book explains the relevance to today's society of a man who reached the height of his fame in the 1960s. The foreword by Neil Postman is original to this edition.* Not for sale in Canada

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  • Paperback | 336 pages
  • 153.2 x 228.3 x 25.1mm | 517.89g
  • MIT Press Ltd
  • MIT Press
  • Cambridge, Mass.United States
  • English
  • Revised
  • 2nd Revised edition
  • 17
  • 0262631865
  • 9780262631860
  • 957,886

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"The best--I might say the only good--precis of McLuhan's thought Ihave ever read." Los Angeles Times Book Review "Beautifully written... brings instant recognition of that weird,exhilarating vortex of ideas that McLuhan meant to us..." Globe and Mail

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Back cover copy

Some considered him the oracle of the electric age; others dismissed him as a charlatan. But many of his predictions are coming true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" and "the medium is the message" as we surf the 'Net or pop a cassette into the VCR. His genius was in foreseeing such cultural upheavals - it is uncanny the impact his studies have had on the way we view the world. This fully revised and updated edition of the award-winning biographical classic traces the evolution of McLuhan's theories and is the key to understanding this enigmatic media guru.

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