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Marketing de Guerrilla

Marketing de Guerrilla

Paperback Language: English / Spanish

By (author) Jay Conrad Levinson, By (author) Stephen P Savage, By (author) Steve Savage

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  • Publisher: Morgan James Publishing
  • Format: Paperback | 432 pages
  • Language: English / Spanish
  • Dimensions: 152mm x 226mm x 28mm | 658g
  • Publication date: 1 February 2009
  • ISBN 10: 160037512X
  • ISBN 13: 9781600375125
  • Edition: 3
  • Illustrations note: black & white illustrations
  • Sales rank: 1,192,836

Product description

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them.Special strategies for forming strategic marketing alliances with other businesses.The latest tactics for independent contractors & those who do business on the telephone.Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.Management lessons for the entrepreneur in the 21st century.

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Review quote

"A genuine festival of marketing techniques and secrets. More than 100 ideas on marketing that is free, low cost but effective, for small and medium-size businesses." -- LOS ANGELES TIMES "LOS ANGELES TIMES"