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    Marketing de Guerrilla (Paperback)(English / Spanish) By (author) Jay Conrad Levinson, By (author) Stephen P Savage, By (author) Steve Savage

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    DescriptionWhen GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them.Special strategies for forming strategic marketing alliances with other businesses.The latest tactics for independent contractors & those who do business on the telephone.Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.Management lessons for the entrepreneur in the 21st century.


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  • Full bibliographic data for Marketing de Guerrilla

    Title
    Marketing de Guerrilla
    Authors and contributors
    By (author) Jay Conrad Levinson, By (author) Stephen P Savage, By (author) Steve Savage
    Physical properties
    Format: Paperback
    Number of pages: 432
    Width: 152 mm
    Height: 226 mm
    Thickness: 28 mm
    Weight: 658 g
    Language
    English
    Spanish
    ISBN
    ISBN 13: 9781600375125
    ISBN 10: 160037512X
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    DC21: 823.92
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJS, KJK
    Ingram Subject Code: BE
    B&T General Subject: 105
    DC22: 658.8
    B&T Approval Code: A48500300
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    LC subject heading: , ,
    BISAC V2.8: BUS043030, BUS058000, BUS043010
    LC classification: HF5415 .L47718 2009
    Thema V1.0: KJS, KJK
    Edition
    3
    Publisher
    Morgan James Publishing
    Imprint name
    Morgan James Publishing
    Publication date
    01 February 2009
    Review quote
    ""A genuine festival of marketing techniques and secrets. More than 100 ideas on marketing that is free, low cost but effective, for small and medium-size businesses."" -- LOS ANGELES TIMES ""LOS ANGELES TIMES""