Marketing Your Library's Electronic Resources: A How-to-do-it ManualPaperback
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- Publisher: Facet Publishing
- Format: Paperback | 204 pages
- Dimensions: 216mm x 280mm x 14mm | 500g
- Publication date: 23 April 2013
- Publication City/Country: London
- ISBN 10: 1856049426
- ISBN 13: 9781856049429
- Sales rank: 664,767
This essential guide to marketing libraries' e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully. Marketing Your Library's Electronic Resources provides practical guidance on creating marketing programmes to allow librarians to get the word out about their e-resources. The book explains how libraries cannot just rely on discovery systems to make their customer aware of their e-resources and that the value of marketing means that the library knows its patrons well enough to say, "Out of all of these available resources, it's this one, this is the one you want." Readers will be shown how to develop, implement, and assess marketing plans, understand marketing terminology and save time, effort and money while increasing the use of vital library resources and making customers happier and more successful. The book also contains sample marketing plans for examples of best practice. Readership: Anyone involved in promoting their libraries electronic resources and LIS students who need to understand the practice of library marketing.
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Marie R. Kennedy is a librarian at Loyola Marymount University, where she coordinates serials and electronic resources. She has written and presented widely on the development and use of electronic resource management systems. In her spare time she takes photographs and creates taste experiments in her kitchen. She also writes the blog Organization Monkey about organization and librarianship. Cheryl LaGuardia is research librarian at Widener Library, Harvard University. Previously she worked in reference, research instruction, online services, collections, interlibrary loan, and circulation at the University of California, Santa Barbara, and at Union College in Schenectady, NY. She writes the E-Views blog and the electronic review column "E-Reviews" for Library Journal, and in 1996 she was awarded RUSA's Louis Shores/Oryx Press Award for reviewing. She has edited ProQuest's Magazines for Libraries since 2000 and is on the editorial board of Reference Services Review. She has published a number of books, including Becoming a Library Teacher; Finding Common Ground: Creating the Library of the Future without Diminishing the Library of the Past; and Teaching the New Library.
"...well-written and contains high quality information...this is certainly a book that will serve as a useful toolkit from start to finish - if there is such a thing as a finish in marketing!" -- Libfocus "Marketing Your Library's Electronic Resources: A How-to-Do-It Manual is thorough yet succinct, well supported and, perhaps most importantly, executable - all excellent qualities for an instructional guide. This book is highly recommended for any librarians and staff involved in outreach services or the marketing of electronic resources at their library." -- Collection Building "From determining their purpose to assessing their effectiveness, this work provides practical guidelines for the preparation of library marketing plans. The second part of the book includes four sample marketing plans and nine appendixes, which show sample pages of documents such as media contacts or speaker assessment forms. Although it is geared toward promoting electronic resources, most of the book is applicable to any service provided by a library." -- Reference and Research Book News
Table of contents
Foreword - John Palfrey PART 1: HOW TO DESIGN YOUR MARKETING PLAN 1. Determine the Purpose of Your Marketing Plan 2. Fashion Your Marketing Plan 3. Implement Your Marketing Plan 4. Construct Your Written Marketing Plan Report 5. Assess Your Marketing Plan 6. Revise and Update Your Marketing Plan ("Lather, Rinse, and Repeat") PART 2: SAMPLE MARKETING PLAN REPORTS Example 1. Marketing Plan from an All-Electronic Library Example 2. Marketing Plan from a Public Library, Sample 1 Example 3. Marketing Plan from a Public Library, Sample 2 Example 4. Marketing Plan from a University Library.