Marketing Your Library's Electronic Resources: a How-to-do-it Manual

Marketing Your Library's Electronic Resources: a How-to-do-it Manual

Microfilm How-To-Do-It Manual Series (for Librarians)

By (author) Marie R Kennedy, By (author) Cheryl Laguardia

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  • Publisher: Neal-Schuman Publishers Inc
  • Format: Microfilm | 202 pages
  • Dimensions: 213mm x 277mm x 25mm | 476g
  • Publication date: 30 April 2013
  • Publication City/Country: New York
  • ISBN 10: 1555708897
  • ISBN 13: 9781555708894
  • Edition: 1
  • Edition statement: New.
  • Sales rank: 548,697

Product description

It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes: Four complete programs from both public and academic libraries -- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models -- Numerous examples of well-executed plans and outcomes.

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