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    Marketing Your Library's Electronic Resources: a How-to-do-it Manual (How-To-Do-It Manual Series (for Librarians)) (Microfilm) By (author) Marie R Kennedy, By (author) Cheryl Laguardia

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    DescriptionPublic and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including: Four complete programs from both public and academic libraries Easy-to-read style and step-by-step organization guide Examples of well executed plans and outcomes Front line librarians with limited marketing expertise can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.

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  • Full bibliographic data for Marketing Your Library's Electronic Resources

    Marketing Your Library's Electronic Resources
    a How-to-do-it Manual
    Authors and contributors
    By (author) Marie R Kennedy, By (author) Cheryl Laguardia
    Physical properties
    Format: Microfilm
    Number of pages: 202
    Width: 216 mm
    Height: 279 mm
    Thickness: 11 mm
    Weight: 481 g
    ISBN 13: 9781555708894
    ISBN 10: 1555708897

    B&T Book Type: NF
    B&T Merchandise Category: TXT
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T General Subject: 480
    Ingram Subject Code: LA
    Libri: I-LA
    B&T Modifier: Continuations: 02
    B&T Modifier: Text Format: 41
    Nielsen BookScan Product Class 3: S3.7
    B&T Modifier: Academic Level: 03
    BIC E4L: LIB
    BISAC V2.8: BUS083000
    B&T Approval Code: A29280000
    BIC subject category V2: GLF
    BISAC V2.8: LAN025000
    Warengruppen-Systematik des deutschen Buchhandels: 27340
    BIC subject category V2: GLC
    B&T Approval Code: A29450000
    LC subject heading:
    DC22: 025.284, 025.2/84
    LC subject heading: , , ,
    BISAC region code:
    DC23: 025.284
    LC subject heading:
    BISAC V2.8: LAN025060
    LC subject heading:
    LC classification: Z692.C65 K46 2013
    Ingram Theme: ASPT/BUSNAS
    Edition statement
    New ed.
    Neal-Schuman Publishers Inc
    Imprint name
    Neal-Schuman Publishers Inc
    Publication date
    30 April 2013
    Publication City/Country
    New York