Marketing Your Library's Electronic Resources
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Marketing Your Library's Electronic Resources : a How-to-do-it Manual

By (author) Marie R Kennedy , By (author) Cheryl Laguardia

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It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes: Four complete programs from both public and academic libraries -- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models -- Numerous examples of well-executed plans and outcomes.

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  • Microfilm | 202 pages
  • 213.36 x 276.86 x 25.4mm | 476.27g
  • 30 Apr 2013
  • Neal-Schuman Publishers Inc
  • New York
  • English
  • New.
  • 1555708897
  • 9781555708894
  • 731,667

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