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    Marketing Warfare (Hardback) By (author) Jack Trout, By (author) Al Ries

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    DescriptionIt rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: / A fresh perspective on why waging marketing warfare is even more important today than 20 years ago / In-depth analyses of some of the biggest marketing successes and failures of the last two decades / Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed / Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader? Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules.


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  • Full bibliographic data for Marketing Warfare

    Title
    Marketing Warfare
    Authors and contributors
    By (author) Jack Trout, By (author) Al Ries
    Physical properties
    Format: Hardback
    Number of pages: 224
    Width: 193 mm
    Height: 210 mm
    Thickness: 22 mm
    Weight: 539 g
    Language
    English
    ISBN
    ISBN 13: 9780071460828
    ISBN 10: 0071460829
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJS
    LC subject heading: ,
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    DC22: 658.8
    B&T Approval Code: A48500300
    BISAC V2.8: BUS043000
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    LC subject heading:
    LC classification: HF5415.R54, HF5415 .R544 2006
    Thema V1.0: KJS
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Publisher
    McGraw-Hill Education - Europe
    Imprint name
    MCGRAW-HILL Professional
    Publication date
    13 December 2005
    Publication City/Country
    New York, NY
    Author Information
    Al Ries is Chairman of Ries & Ries, an Atlanta-based marketing strategy firm. He is a legendary marketing strategist and the bestselling author/coauthor of eleven books on marketing. Ries writes a monthly marketing column for AdAge.com, and he is frequently quoted in major publications. Jack Trout is President of Trout & Partners Ltd., where he supervises a global network of experts that apply his concepts and develop his methodology around the world. Trout is recognized as the world's foremost marketing strategist; his concept of "positioning" has become the world's #1 business strategy. Trout writes a bimonthly column for Forbes.com. Ries and Trout are also the authors of the marketing classic Positioning.