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  Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) (Paperback) By (author) Chip Conley, By (author) Eric Friedenwald-Fishman

  

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  Short Description for Marketing That MattersA practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.
  Full description

  • Publisher: BERRETT-KOEHLER
  • Published: 01 October 2006
  • Format: Paperback 120 pages
  • See: Full bibliographic data
  • Categories: Sales & Marketing | Small Businesses & Self-employed
  • ISBN 13: 9781576753835 ISBN 10: 1576753832
  • Sales rank: 771,132

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Full description for Marketing That Matters

• Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any business. They offer a thorough and practical guide to selling what you do, without selling-out who you are. More and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits them Through a reader-friendly 10-key-principles format, "Marketing That Matters" offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.