• Marketing Strategy, Text and Cases, 6th Edition

    Marketing Strategy, Text and Cases, 6th Edition (Paperback) By (author) O.C. Ferrell, By (author) Michael Hartline

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    DescriptionMARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow.

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  • Full bibliographic data for Marketing Strategy, Text and Cases, 6th Edition

    Marketing Strategy, Text and Cases, 6th Edition
    Authors and contributors
    By (author) O.C. Ferrell, By (author) Michael Hartline
    Physical properties
    Format: Paperback
    Number of pages: 624
    Width: 201 mm
    Height: 251 mm
    Thickness: 25 mm
    Weight: 1,111 g
    ISBN 13: 9781285073040
    ISBN 10: 1285073045

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.0T
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 01
    BIC subject category V2: KJS
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: BUS063000
    B&T Approval Code: A48500300
    B&T Modifier: Text Format: 06
    B&T Merchandise Category: STX
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: BUS043000
    B&T Approval Code: A48404234
    LC subject heading:
    Abridged Dewey: 380
    LC subject heading:
    LC classification: HF5415.13 .M3586 2014
    Thema V1.0: KJS
    Edition statement
    Illustrations note
    black & white tables, figures
    Cengage Learning, Inc
    Imprint name
    South-Western College Publishing
    Publication date
    20 December 2012
    Publication City/Country