Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit

Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit

Paperback

By (author) Viki Lareau

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  • Publisher: Interweave Press Inc
  • Format: Paperback | 96 pages
  • Dimensions: 150mm x 226mm x 8mm | 227g
  • Publication date: 28 October 2006
  • Publication City/Country: Loveland, CO
  • ISBN 10: 1596680245
  • ISBN 13: 9781596680241
  • Illustrations note: colour illustrations throughout
  • Sales rank: 93,870

Product description

A majority of women who take up beading as a hobby end up selling their work - at home parties, craft fairs, fine galleries, or on eBay. Marketing and Selling Handmade Jewelry provides the practical advice and encouragement to do it right and do it with flair. First step: Match your design style and time commitment with the most appropriate target market. Second step: Learn the nitty-gritty of setting up a home-based business. Third step: Develop a distinctive "look" for brochures, ads, hang tags, show signage. Last but not least: Master the fine art of pricing for a profit. The reader will revel in the success stories of women who have made it work. Viki Lareau, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry-makers on their way to success. This book is a compilation of her knowledge, wisdom, and experience - an essential business guide for creative jewelry artists.

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Author information

Viki Lareau has been in the jewelry making business for more than 20 years. She majored in fashion marketing and worked in jewelry sales at Nordstrom for several years. She left Nordstrom to help expand a chain of bead stores across the United States and Canada. It was there she met and married Mark Lareau. Shortly after, they opened their own bead store, The Bead Factory, in Tacoma, Washington. Both Viki and Mark teach nationally and also are founders and directors of the Puget Sound Bead Festival, now in its tenth year.

Review quote

"Optimistic, but also straightforward, helpful, and honest." - BellaOnline.com Guide to Jewelry Making"Pricing is always a problem for crafters and here Lareau's formula comes to the rescue." - MonstersandCritics.com"You will find so much information that you may want to consider frequent breaks just to soak it all in." - Mat-Su Valley Bead Society newsletter"If you're serious about starting a jewelry-making business, then the place to start is with [this book]." - "Detroit News Crafts Blog""The wealth of useful tips and tricks contained within the pages of the book come to life in stories about women who have been successful at starting and running their jewelry businesses...The perfect reference guide for any potential jewelry entrepreneur." - BeadUnique"This book is a compilation of Viki's knowledge, wisdom, and experience...an essential business guide for creative jewelry artists." - The Bead Bugle.com

Table of contents

Acknowledgements Preface: My Story Introduction: How It All Begins One: First Steps Two: Building Your Portfolio Three: Pricing Your Work Four: Selling Your Jewelry at Craft Fairs Five: Selling Wholesale Six: Marketing Seven: Managing the Business Conclusion Appendix Craft Fairs and Festivals Display and Packaging Resources Small Business Resources Promotional Printers and Resources Publications Helpful Miscellaneous Websites