Marketing Obook

Marketing Obook

  • Digital
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Please note: This is the Marketing obook only. This product can only be accessed online.Each copy of the print text comes with a FREE copy of the obook. The obook advantage:Some information is just better accessed online. Videos, links, podcasts are all live when online in an Oxford obook. You can watch a case study, flick to a website to read some extra material, then back to the textbook to read a section, listen to the author explain a complex topic, and then answer some revision questions - all on one device. Hotlinked learning objectives Interviews with marketing professionals Contemporary video cases Instant access to other videos that relate to the case studies and industry insights within the text. Audio chapter summaries Embedded weblinks 'Live' chapter revision questions and answers Integrated dictionary and note-taking featuresWatch this video to look inside the Marketing: Theory, Evidence, Practice obook. Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching and learning support.Written based on evidence and the practical application of marketing skills, it clearly illustrates, through case studies and practitioner profiles, how marketing problems have been solved in business, connecting theory to practice, and providing a realistic view of the marketing world. Students will be engaged because each chapter will be a glimpse into their future career and will build the foundation for the rest of their degree.

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Product details

  • Digital
  • Oxford University Press Australia
  • OUP Australia and New Zealand
  • Melbourne, Australia
  • 0195523121
  • 9780195523126

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