Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations

  • Paperback
By (author) Jakki J. Mohr , By (author) Sanjit Sengupta , By (author) Stanley Slater

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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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  • Paperback | 552 pages
  • 215 x 274 x 18mm | 990g
  • 01 Nov 2013
  • Pearson Education Limited
  • Harlow
  • Pearson New International ed of 3rd revised ed
  • 1292040335
  • 9781292040332
  • 678,473

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