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    Marketing: Best Practices (Hardback) By (author) K. Douglas Hoffman


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    DescriptionSeventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

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  • Full bibliographic data for Marketing

    Best Practices
    Authors and contributors
    By (author) K. Douglas Hoffman
    Physical properties
    Format: Hardback
    Number of pages: 650
    Width: 156 mm
    Height: 234 mm
    Thickness: 32 mm
    Weight: 1,633 g
    ISBN 13: 9780030349997
    ISBN 10: 0030349990

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.0T
    DC21: 658.8
    BIC subject category V2: KJSA
    BISAC V2.8: BUS002000, BUS043000
    LC subject heading:
    LC classification: HF5415.M29
    Thema V1.0: KJSA
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    Illustrations, ports.
    Cengage Learning, Inc
    Imprint name
    Publication date
    08 August 2002
    Publication City/Country
    Mason, OH