Marketing: Theory, Evidence, Practice

Marketing: Theory, Evidence, Practice

By (author) Byron Sharp , By (author) Katherine Anderson , By (author) Dag Bennett , By (author) Svetlana Bogomolova , By (author) David R. Corkindale , By (author) Nick Danenberg , By (author) Charles Graham , By (author) Nicole Hartnett , By (author) Rachel Kennedy , By (author) Marianthi Livaditis


You save US$8.08

Free delivery worldwide

Dispatched in 2 business days

When will my order arrive?

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.

show more
  • Paperback | 656 pages
  • 206 x 248 x 30mm | 1,437.88g
  • 27 Jan 2013
  • Oxford University Press Australia
  • OUP Australia and New Zealand
  • Melbourne
  • English
  • 0195573552
  • 9780195573558
  • 100,292

Other books in this category

Other people who viewed this bought:

Author Information

Byron Sharp, Professor of Marketing, University of South Australia and Director, Ehrenberg-Bass Institute for Marketing Science.

show more