Managing Enterprise Content: A Unified Content Strategy

Managing Enterprise Content: A Unified Content Strategy

Paperback Voices That Matter

By (author) Ann Rockley, By (author) Charles Cooper

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  • Publisher: New Riders Publishing
  • Format: Paperback | 384 pages
  • Dimensions: 175mm x 226mm x 23mm | 703g
  • Publication date: 27 July 2012
  • Publication City/Country: Berkeley, CA
  • ISBN 10: 032181536X
  • ISBN 13: 9780321815361
  • Edition: 2, Revised
  • Edition statement: 2nd Revised edition
  • Sales rank: 189,368

Product description

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy-a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: * Determine business requirements* Build your vision* Design content that adapts to any device* Develop content models, metadata, and workflow* Put content governance in place* Adapt to new and changed roles* Identify tools requirementsWith this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

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Author information

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices. Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.

Table of contents

Section 1: The basis of a unified content strategy Chapter 1: Content: The lifebood of an organization Chapter 2: Intelligent content Section 2: Where does a unified content strategy fit Chapter 3: Enterprise content: Web and beyond Chapter 4: Publishing Chapter 5: Product content Chapter 6: Learning materials Section 3: Performing a substantive audit: Determining business requirements Chapter 7: What does your customer really need? Chapter 8: Where does it really hurt? Chapter 9: Analyzing the content lifecycle Chapter 10: Performing a content audit Chapter 11: Envisioning your unified content strategy and lifecycle Section 4: Developing a unified content strategy Chapter 12: Content modeling: Adaptive content design Chapter 13: Reuse strategy Chapter 14 Designing workflow Chapter 15 Designing metadata Chapter 16: It's all about the content Chapter 17 Change management and governance Section 5: Supporting your unified content strategy Chapter 18: Changing roles Chapter 19: The role of XML Chapter 20: The role of content management Section 6 Resources Glossary Bibliography A: Checklist for implementing a unified content strategy Index