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    Managing Enterprise Content: A Unified Content Strategy (Voices That Matter) (Paperback) By (author) Ann Rockley, By (author) Charles Cooper

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    DescriptionSmartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy-a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: * Determine business requirements* Build your vision* Design content that adapts to any device* Develop content models, metadata, and workflow* Put content governance in place* Adapt to new and changed roles* Identify tools requirementsWith this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.


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  • Full bibliographic data for Managing Enterprise Content

    Title
    Managing Enterprise Content
    Subtitle
    A Unified Content Strategy
    Authors and contributors
    By (author) Ann Rockley, By (author) Charles Cooper
    Physical properties
    Format: Paperback
    Number of pages: 384
    Width: 175 mm
    Height: 226 mm
    Thickness: 23 mm
    Weight: 703 g
    Language
    English
    ISBN
    ISBN 13: 9780321815361
    ISBN 10: 032181536X
    Classifications

    BIC E4L: COM
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    LC subject heading:
    B&T Modifier: Subject Development: 10
    LC subject heading:
    Nielsen BookScan Product Class 3: S10.3T
    BIC subject category V2: KJQ
    LC subject heading:
    B&T General Subject: 180
    Ingram Subject Code: BE
    DC22: 658
    Warengruppen-Systematik des deutschen Buchhandels: 16320
    LC subject heading:
    Abridged Dewey: 658
    B&T Modifier: Academic Level: 03
    B&T Modifier: Text Format: 01
    LC subject heading:
    BISAC V2.8: BUS083000
    LC subject heading: , ,
    BIC subject category V2: UTN, UMT
    LC subject heading: ,
    Libri: CONT6900, MANA1026
    LC subject heading:
    DC23: 005.4
    LC classification: HD30.213 .R62 2012
    Thema V1.0: KJQ, UTN, UMT
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Publisher
    Pearson Education (US)
    Imprint name
    New Riders Publishing
    Publication date
    01 March 2012
    Publication City/Country
    Berkeley, CA
    Author Information
    Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices. Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.
    Table of contents
    Section 1: The basis of a unified content strategy Chapter 1: Content: The lifebood of an organization Chapter 2: Intelligent content Section 2: Where does a unified content strategy fit Chapter 3: Enterprise content: Web and beyond Chapter 4: Publishing Chapter 5: Product content Chapter 6: Learning materials Section 3: Performing a substantive audit: Determining business requirements Chapter 7: What does your customer really need? Chapter 8: Where does it really hurt? Chapter 9: Analyzing the content lifecycle Chapter 10: Performing a content audit Chapter 11: Envisioning your unified content strategy and lifecycle Section 4: Developing a unified content strategy Chapter 12: Content modeling: Adaptive content design Chapter 13: Reuse strategy Chapter 14 Designing workflow Chapter 15 Designing metadata Chapter 16: It's all about the content Chapter 17 Change management and governance Section 5: Supporting your unified content strategy Chapter 18: Changing roles Chapter 19: The role of XML Chapter 20: The role of content management Section 6 Resources Glossary Bibliography A: Checklist for implementing a unified content strategy Index