Making Aston Martin

Making Aston Martin

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During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate `how I did it`, this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller - no business platitudes and all the insider details. We're with Dr. Bez as he sleeplessly awaits Bill Ford's verdict on buying out Aston Martin. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile - and his plans for Aston Martin.

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Product details

  • Hardback | 408 pages
  • 229 x 292 x 53.34mm | 2,789.58g
  • teNeues Verlag GmbH + Co KG
  • Kempen, Germany
  • English, German
  • 200 Colour and Black and White
  • 3832795421
  • 9783832795429
  • 426,544

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