Making Aston Martin

Making Aston Martin

Hardback Language: English / German

By (author) Dr. Ulrich Bez

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  • Publisher: teNeues Verlag GmbH + Co KG
  • Format: Hardback | 408 pages
  • Language: English / German
  • Dimensions: 229mm x 292mm x 53mm | 2,790g
  • Publication date: 1 December 2013
  • Publication City/Country: Kempen
  • ISBN 10: 3832795421
  • ISBN 13: 9783832795429
  • Illustrations note: 200 Colour and Black and White
  • Sales rank: 369,538

Product description

During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate `how I did it`, this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller - no business platitudes and all the insider details. We're with Dr. Bez as he sleeplessly awaits Bill Ford's verdict on buying out Aston Martin. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile - and his plans for Aston Martin.

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ca. 408 Seiten, Hardcover mit Schutzumschlag ca. 200 Farb- und Schwarzweiß-Fotografien Text in Englisch und Deutsch Format: c. 22,9 x 29,2 cm