The Lowdown: Dodging the Bullet - Effective Risk Communication Skills

The Lowdown: Dodging the Bullet - Effective Risk Communication Skills

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By (author) Dr. Andrew Roberts, By (author) Dr. Andrew D. Powell, Read by Steven Pacey

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  • Publisher: Creative Content Ltd
  • Format: Downloadable audio file
  • Publication date: 17 December 2010
  • Publication City/Country: Basingstoke
  • ISBN 10: 1906790418
  • ISBN 13: 9781906790417
  • Edition: Unabridged
  • Edition statement: Unabridged

Product description

Communicate like a great leader! Risk Communications is a skill that can enable you to communicate like a great leader during difficult situations - and to make sure that what you say is remembered. During high-stress, high-concern, controversial or low-trust situations, normal ways of communicating change. Attention spans shrink and 'mental static' severely limits the ability to listen. This medical fact underpins the central theme of this book: In situations of high stress, high concern, high stakes and controversy - THE GROUND RULES OF COMMUNICATION ARE DIFFERENT!! "The Lowdown: Dodging the Bullet - Effective Risk Communication Skills" summarises some of the science behind risk communications, chronicles the four main theories of risk communications and gives you practical advice that will help turn you into a great communicator, both at work and at home - no matter how stressful the situation! Topics covered include: * What Risk Communication is and why it is important to learn how to cope in highly charged, emotional situations. * Risk perception in society today and how the media machine plays on your fears. * How to break through 'mental noise' and be sure that you are heard. * How to ensure that you appear trustworthy and credible * 'Negative dominance' and how to overcome it. * Using Risk Communications at work * Using Risk Communications at home

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Author information

Dr. Andrew Roberts is a scientific communications specialist who has spent most of his career in strategic communications in areas such as food & agriculture, environment, and most recently education. As an exponent of risk communications for 10 years, Andrew has deployed controversial communications most extensively in agricultural biotechnology, seed, and crop protection chemicals industries, working closely with the plant science industry. Hailing from the midlands, Andrew has worked in Birmingham, Bangkok, Beijing and Brussels (next Beirut?) and is also a graphic designer, programmer and avid tennis player/coach. Andrew is married with one son and a Pomeranian. Dr. Andrew D. Powell graduated from the University of Edinburgh with honours in Biology and obtained his Ph.D. from the University of Calgary, Canada. He has held research and academic positions at the University of Guelph, Canada, the National Institute for Health Sciences in Tokyo, and Tsukuba, Japan and the National University of Singapore. He has worked as a consultant since 1994 assisting a wide range of clients (MNCs, SMEs, development agencies and governments) in their activities in biotechnology across East Asia, Australia, and Central / South America. Trained in risk communication by Dr Vincent Covello in 2003, Andrew has considerable experience in stakeholder dialogues, facilitations and public fora. In the last year, he has conducted a range of risk communication courses in Peru, Mexico, Thailand, Vietnam, Malaysia and Singapore. Clients for these courses have included life science technologists, regulators involved in public health and safety, police forces, prison services, immigration agencies, educators etc. Andrew lives in Singapore with his wife Oksana and their three cats to which he is totally allergic.

Table of contents

INTRODUCTION Chapter 1: What is Risk Communication? Chapter 2: Risk Perception Theory Chapter 3: Trust Determination Theory Chapter 4: Mental Noise and Negative Dominance Theories: When the mind gets in the way! Chapter 5: Risk Communications in Business Chapter 6: Risk Communications & Personal Confrontations: Dodging the Bullet from family, friends, and colleagues. References