Lovemarks : El Futuro Mas Alla de las Marcas

By (author) , Translated by , Preface by


You save US$0.02

Free delivery worldwide

Dispatched from the UK in 3 business days

When will my order arrive?


Kevin Roberts passionately believes that love is the way forward for business. hE recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward.

show more

Product details

  • Hardback | 221 pages
  • 200 x 244 x 20mm | 839.14g
  • Empresa Activa
  • United States
  • Spanish
  • New edition
  • black & white illustrations, colour illustrations
  • 8495787806
  • 9788495787804
  • 848,592

Other books in Sales & Marketing

Other people who viewed this bought