Lovemarks : El Futuro Mas Alla de las Marcas

By (author) , Translated by , Preface by


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Kevin Roberts passionately believes that love is the way forward for business. hE recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward.

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Product details

  • Hardback | 221 pages
  • 200 x 244 x 20mm | 839.14g
  • Empresa Activa
  • United States
  • Spanish
  • New edition
  • black & white illustrations, colour illustrations
  • 8495787806
  • 9788495787804
  • 835,273

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