Lovemarks: El Futuro Mas Alla de las Marcas

Lovemarks: El Futuro Mas Alla de las Marcas

Hardback Language: Spanish

By (author) Kevin Roberts, Translated by Antonio Nunez, Preface by A G Lafley

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  • Publisher: Empresa Activa
  • Format: Hardback | 221 pages
  • Language: Spanish
  • Dimensions: 201mm x 244mm x 18mm | 880g
  • Publication date: 30 April 2012
  • ISBN 10: 8495787806
  • ISBN 13: 9788495787804
  • Edition: New edition
  • Illustrations note: black & white illustrations, colour illustrations
  • Sales rank: 776,958

Product description

Kevin Roberts passionately believes that love is the way forward for business. hE recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward.

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