Lovemarks: The Future Beyond Brands

Lovemarks: The Future Beyond Brands

Hardback

By (author) Kevin Roberts, By (author) A.G. Lafley

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  • Publisher: MURDOCH BOOKS
  • Format: Hardback | 221 pages
  • Dimensions: 201mm x 241mm x 20mm | 953g
  • Publication date: 1 May 2004
  • Publication City/Country: Millers Point
  • ISBN 10: 1740454200
  • ISBN 13: 9781740454209

Product description

As CEO of leading advertising agency, Saatchi & Saatchi worldwide, the author is well placed to write about the future of brands. The Lovemarks philosophy has been developoed by Kevin Roberts and a worldwide team over the past 5 years.

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