Lovemarks

Lovemarks : The Future Beyond Brands

  • Hardback
By (author) Kevin Roberts , By (author) A.G. Lafley

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As CEO of leading advertising agency, Saatchi & Saatchi worldwide, the author is well placed to write about the future of brands. The Lovemarks philosophy has been developoed by Kevin Roberts and a worldwide team over the past 5 years.

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  • Hardback | 221 pages
  • 200.66 x 241.3 x 20.32mm | 952.54g
  • 01 May 2004
  • MURDOCH BOOKS
  • Millers Point
  • 1740454200
  • 9781740454209

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