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  • The Long Tail: Why the Future of Business Is Selling Less of More See large image

    The Long Tail: Why the Future of Business Is Selling Less of More (Hyperion Books) (Paperback) By (author) Chris Anderson

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    Short Description for The Long Tail In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
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    Title
    The Long Tail
    Subtitle
    Why the Future of Business Is Selling Less of More
    Authors and contributors
    By (author) Chris Anderson
    Physical properties
    Format: Paperback
    Number of pages: 267
    Width: 133 mm
    Height: 203 mm
    Thickness: 19 mm
    Weight: 240 g
    Audience
    College/higher education
    General/trade
    Language
    English
    ISBN
    ISBN 13: 9781401309664
    ISBN 10: 1401309666
    Classifications
    Dewey: 658.802
    BISAC category code: BUS016000
    Dewey: 658.802
    Nielsen BookScan Product Class: S4.5
    BICMainSubject: KC
    BISAC category code: BUS022000
    Edition
    8000, Revised
    Edition statement
    Revised, Updated ed.
    Publisher
    Hyperion Books
    Imprint name
    Hyperion Books
    Publication date
    09 July 2008
    Publication City/Country
    New York, NY/US
    Main description
    The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve."It belongs on the shelf between The Tipping Point and Freakonomics."--Reed Hastings, CEO, Netflix"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."--Eric Schmidt, CEO, Google"Anyone who cares about media . . . must read this book."--Rob Glaser, CEO, RealNetworks