The Long Tail: Why the Future of Business Is Selling Less of More

The Long Tail: Why the Future of Business Is Selling Less of More

Paperback Hyperion Books

By (author) Chris Anderson

$12.70
List price $24.98
You save $12.28 49% off

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

  • Publisher: Hyperion Books
  • Format: Paperback | 267 pages
  • Dimensions: 130mm x 203mm x 25mm | 249g
  • Publication date: 9 July 2008
  • Publication City/Country: New York, NY
  • ISBN 10: 1401309666
  • ISBN 13: 9781401309664
  • Edition: Revised
  • Edition statement: Revised, Updated ed.
  • Illustrations note: black & white illustrations, black & white tables, figures
  • Sales rank: 60,366

Product description

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 11 of 11
Categories:

Author information

Chris Anderson is Editor-in-Chief of Wired" magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist," where he served as U.S. Business Editor. His career began at the two premier science journals, Science" and Nature," where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.