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The Lonely Planet Story: Once While Travelling (Paperback)
$15.66 - Save $0.29 (1%) - RRP $15.95 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for The Lonely Planet StoryThis is the unique story of Lonely Planet, tracing its foundation in the 1970s through to its present-day global presence and, for the first time, explaining the reasons behind the sale to BBC Worldwide. Full of adventure and discovery, this book provides an insight into the popular travel guidebooks.
Full description- Publisher: Crimson Publishing
- Published: 05 September 2008
- Format: Paperback 416 pages
- See: Full bibliographic data
- Categories: Publishing Industry | Information Technology Industries | Travel & Holiday Guides | Guidebooks
- ISBN 13: 9781854584496 ISBN 10: 1854584499
- Sales rank: 114,672
Full description for The Lonely Planet Story
The highly readable Lonely Planet Story: Once While Travelling is a unique mix of autobiography, business history and travel book. It traces founders Tony and Maureen Wheeler's personal story as well as the often-bumpy evolution of their travel guide business into the world's largest independent travel publishing company. In 2007, the Wheelers shocked the publishing industry by selling to BBC worldwide. For the first time, they explain their reasons behind the sale, and their hopes for the future of the brand. Above all, their memoir reveals the spirit of adventure that has made them, according to the New York Daily Times, 'the specialists in guiding weird folks to weird places'. Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, Across Asia on the Cheap. This was quickly followed by what soon became the backpackers' bible, South-East Asia on a Shoestring. Going boldly where no other travel publisher had ventured, they catered to a new generation of independent, budget-conscious travellers long before the advent of mass tourism.
