By (author) Michael Evamy

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  • Publisher: Laurence King Publishing
  • Format: Paperback | 352 pages
  • Dimensions: 194mm x 246mm x 40mm | 1,261g
  • Publication date: 6 November 2007
  • Publication City/Country: London
  • ISBN 10: 185669528X
  • ISBN 13: 9781856695282
  • Illustrations note: 1320 illustrations, 20 in colour
  • Sales rank: 29,299

Product description

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, this book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any clients marketplace.

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Author information

Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

Table of contents

Introduction; Part 1: Logotypes & Letters; Wordmarks and initials; just type; handwritten; joined up; linked/overlapping characters; intertwined/contained characters; combined characters; what's in a word; telling characters; incomplete characters; cropped; reversals and rotations; symmetry/ambigrams/palindromes; stacked; modular/repetitive letterforms; 3D; treated type; illustrative type; paths through type; decorated; Typographic elements/characters; single letters A-Z; numerical; punctuation; logotypes misfits; Part 2: Symbols; Abstract; squares; rectangles; triangles and polygons; circles and dots; ovals, etc; radiating; concentric; rotary; dot patterns; horizontal lines; vertical lines; converging; arcs and swooshes; amorphous; Representational; crosses; arrows/chevrons; thought/speech bubbles; waves; woven/check; strands/ribbons; light and sound; flames; globes/ spheres; suns and stars; leaves; flowers; trees; landscape; natural produce; aquatic life; winged insects; birds; wildlife; horses; cats and dogs; tales, legend and mythology; bodies; hands and feet; heads; eyes/faces; hearts; crowns; paper/books; balls; everyday objects; houses; historic buildings/monuments; architecture/structure; transport; cornucopia; shields/crests; Logo families; sequences, variations and families; symbols misfits; Index of companies/designers.