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Logo Design Love: A Guide to Creating Iconic Brand Identities

Logo Design Love: A Guide to Creating Iconic Brand Identities

Book rating: 04 Paperback Voices That Matter

By (author) David Airey

List price $43.85

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Format
Paperback $25.28
  • Publisher: New Riders Publishing
  • Format: Paperback | 216 pages
  • Dimensions: 175mm x 226mm x 13mm | 408g
  • Publication date: 1 January 2010
  • Publication City/Country: Berkeley, CA
  • ISBN 10: 0321660765
  • ISBN 13: 9780321660763
  • Edition: 1
  • Illustrations note: col. Illustrations
  • Sales rank: 9,054

Product description

There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last

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Author information

David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views.

Customer reviews

By Melissa 09 Feb 2013 4

If you've ever struggled creating logos, this is a great book to have on hand. It is a short book and a quick read but full of wisdom and useful advice and observations. I have a lot of design books, and this is one of the more useful ones.

Back cover copy

There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In "Logo Design Love," Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for "Time" magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than anotherHow to create their own iconic designsWhat sets some designers above the restBest practices for working with clients25 practical design tips for creating logos that last

Table of contents

I The importance of brand identity Chapter one: No escape! Chapter two: It's the stories we tell Chapter three: Elements of iconic design II The process of design Chapter four: Laying the groundwork Chapter five: Refine vs. redesign Chapter six: Pricing design Chapter seven: From pencil to PDF Chapter eight: The art of the conversation III Keep the fires burning Chapter nine: Staying motivated Chapter ten: Your questions answered Chapter eleven: 25 practical logo design tips Design resources: Help from elsewhere Index: Looking for something?