Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (& Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (& Other Social Networks)

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By (author) Dave Kerpen

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  • Publisher: MCGRAW-HILL Professional
  • Format: Paperback | 272 pages
  • Dimensions: 152mm x 226mm x 20mm | 399g
  • Publication date: 7 June 2011
  • Publication City/Country: New York, NY
  • ISBN 10: 0071762345
  • ISBN 13: 9780071762342
  • Sales rank: 15,809

Product description

Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, Likeable Social Media is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.

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Author information

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012

Table of contents

PART I- Introduction How Did We Get Here so Quickly?; Chapter 1: The Traditional Marketing Mix is Dead; Chapter 2: From Internet 1.0 to 3.0 in 15 Years; Chapter 3: What Are the Differences Between 1-Way Marketing & 2-Way Communication?; Chapter 4: Like is the New Link: How Facebook is Reorganizing the Web; Chapter 5: Beyond Facebook: How Important Are Other Social Networks?; Chapter 6: What Does it Mean to Be Likeable?; PART II- 18 Ways to Use Facebook & Social Media to Move the Needle; Chapter 1: Listen First; Chapter 2: Define Your Target Audience Better Than Ever Before; Chapter 3: Think Like a Consumer; Chapter 4: Convert Your Current Customers to Become Fans First; Chapter 5: Engage! (The Difference Between Talking and Engaging); Chapter 6: Respond Quickly to All of the Bad Comments; Chapter 7: Respond to the Good Comments Too (and even to the indifferent ones if possible); Chapter 8: Be Authentic (& even Vulnerable!); Chapter 9: Be Transparent; Chapter 10: Should You Ask a Lot of Questions?; Chapter 11: Provide Value; Chapter 12: Share Stories; Chapter 13: Inspire Your Customers to Share Stories; Chapter 14: Integrate Facebook into the Entire Customer Experience; Chapter 15: Use Social Ads Carefully & Efficiently; Chapter 16: Admit When You F-K Up - & then Leverage It; Chapter 17: Consistently Deliver Value, Excitement & Delight; Chapter 18: Sell; PART III- Applying the Rules: The Details on Each Network;chapter 1: Facebook: 500 million people can't be wrong; Chapter 2: Twitter: Real-time consumer engagement; Chapter 3: YouTube: If a picture tells a thousand words, what can a video do?; Chapter 4: Foursquare: Reaching Your Customers Where They Are;Chapter 5: LinkedIn: From 1 Professional To Another...; Chapter 6: The Blogosphere: It's a Mad, Mad (Blogger) World; Chapter 7: Flickr, MySpace, & the Thousands of Other Social Networks Out There; PART IV- Conclusion: Always be Likeable, and Your Customers Will Chase You