The Library Marketing Toolkit (Paperback)
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Short Description for The Library Marketing Toolkit A guide that offers coverage of various elements of library marketing and branding for different sectors including archives and academic, public and special libraries. It is suitable for those who are involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management.
- Published: 31 August 2012
- Format: Paperback 192 pages
- ISBN 13: 9781856048064 ISBN 10: 1856048063
- Sales rank: 98,367
Full description for The Library Marketing Toolkit
This is a toolkit of ideas to inspire action. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries. Packed with globally-sourced case studies from thought-leaders and those at the cutting edge of library marketing it provides innovative and easy-to-implement techniques and ideas. The key topics covered are: marketing strategy; essential marketing tools and techniques; getting the most out of social media; marketing on a budget; library branding; marketing to internal stakeholders and with third parties; marketing special collections and archives; and, library advocacy as marketing. This is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It's also a useful guide for LIS students internationally who need to understand the practice of library marketing.